Job Description

• Develop and implement marketing strategies to enhance brand growth and expand market share within the mum and baby care sector.
• Conduct in-depth market research to identify trends, evaluate competitive landscapes, and uncover opportunities within the mums and baby care industry.
• Oversee and manage the marketing budget, ensuring effective use and monitoring of expenses within allocated limits.
• Design and execute comprehensive go-to-market plans and manage successful product launches.
• Ensure that all marketing and promotional efforts adhere to industry regulations and guidelines specific to mums and baby care.
• Create impactful sales materials, develop training programs, and provide support to the sales team and channel partners to drive product success.
• Track and analyze product performance metrics, making data-driven adjustments to strategies to achieve business goals.
• Identify and pursue opportunities for product innovation and process enhancements based on market feedback and industry trends.
• Perform other related tasks as required. 

Job Requirements

• Candidate must possess at least a bachelor's degree in marketing, or related field.
• Minimum of 3-5 years experience in full cycle product management within the mums and baby care sector.
• In-depth knowledge of mums and baby care industry market trends and marketing practices.
• Resourceful and creative in contributing ideas for marketing campaigns, new collaborations and distribution channels.
• Ability to work independently, strong strategic thinking and problem solving skills.
• Excellent verbal and written communication skills in both english and mandarin. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.
• Willing to travel when needed.

Skills