Access a variety of flexible work arrangements to manage your work and life with greater ease.

Flexi-work arrangements

Enjoy banking privileges designed to support your life goals.

Banking

Our insurance plans can help you to ride out challenging times and unforeseen circumstances.

Insurance

We offer a wide variety of leave schemes to help you make time for people and events that matter to you.

Leave entitlement

Access a range of resources to stay fit and healthy as you build your life and career.

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United Overseas Bank (UOB)

<p><strong>We’re here to do Right By You. </strong></p>
<p>UOB is rated as one of the world's top banks, ranked 'Aa1' by Moody's Investors Service and 'AA-' by both S&amp;P Global and Fitch Ratings. With a global network of 500 branches and offices across 19 countries in Asia Pacific, Europe and North America.</p>
<p>In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices throughout the region.</p>
<p>We draw on our time-tested values in building a sustainable future of ASEAN. Our responsibility stems from our commitment to doing what is right by our customers, colleagues and communities.&nbsp;</p>
<p><em>Source: </em><a href="https://www.uobgroup.com/uobgroup/about/index.page" target="_self"><em>uobgroup.com</em></a></p>

Who We Are

<p><strong>Honourable</strong></p>
<p>We act prudently to fuel your success, maintaining the highest professional and moral standards. We do what is right for you through discipline, clarity, and courage.&nbsp;</p>
<p><strong>Enterprising</strong></p>
<p>We were built with an enterprising spirit, demonstrated through thought leadership, keen insight and a forward-looking mindset.&nbsp;</p>
<p><strong>United</strong></p>
<p>We work as a team to achieve individual and corporate goals with cooperation, mutual respect and loyalty.&nbsp;</p>
<p><strong>Committed</strong></p>
<p>We are committed to build a better tomorrow. We ensure that UOB is a trusted source of stability, security and strength.&nbsp;</p>
<p><em>Source: </em><a href="https://www.uobgroup.com/uobgroup/about/index.page" target="_self"><em>uobgroup.com</em></a></p>

Our Values

<p><span xml:lang="en-GB" lang="en-GB" itemprop="description" data-careersite-propertyid="description" class="rtltextaligneligible"> <span class="jobdescription"><div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>About UOB</b></h2> </div><div><p><span style="font-size:11.0pt"><span style="font-family:Calibri, sans-serif"><span style="font-size:10.0pt"><span style="font-family:'Arial', sans-serif">United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.</span></span></span></span></p> </div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>About the Department</b></h2> </div><div></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>Job Responsibilities</b></h2> </div><div><p><b>Develop and Implement Product Marketing Strategy</b></p> <ul> <li><b>Create a comprehensive strategy and materials&nbsp;</b>that engage target audiences, elevate brand awareness, and deliver tangible business results across multiple business units.</li> <li><b>Craft Compelling Product Messaging:</b>&nbsp;Develop messaging and positioning that differentiates our products in the market.</li> <li><b>Develop and implement marketing campaigns</b>&nbsp;to promote UOB Business Banking products and services</li> <li><b>Project Management of Cross-Functional Initiatives:&nbsp;</b>Ensure alignment and effective communication among all stakeholders while managing cross-functional projects.</li> <li><b>Conduct Market Research:&nbsp;</b>Identify client needs and market trends to develop a competitive positioning strategy.</li> <li><b>Craft Engaging Presentations:</b>&nbsp;Design and manage high-impact presentations that effectively convey core strategies to management</li> </ul> <p>&nbsp;</p> <p><b>Content &amp; Communication</b></p> <ul> <li>Develop effective communication strategy for above the line and below the line marketing, both digital and conventional</li> <li>Create marketing materials including flyers, eDMs, articles, social media content, website content, client testimonials and etc.</li> <li>Develop and manage digital campaigns to encourage lead generation and online conversions</li> <li>Regular optimization and update of UOB Business Banking’s materials to ensure that all information are up to date</li> <li>Enhance Sales Materials and Strategy: Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.</li> </ul> <p>&nbsp;</p> <p><b>Monitoring &amp; Tracking</b></p> <ul> <li>Ensure effective use of marketing budget across various channels</li> <li>Regular stock take of UOB Business Banking’s marketing materials and premium gifts</li> <li>Effective monitoring of marketing strategies e.g. click-through rate, impressions, conversion rate, acquisition cost etc.</li> </ul> <p>&nbsp;</p> <ul> </ul> </div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>Job Requirements</b></h2> </div><div><p><b>What You’ll Need To Succeed</b></p> <ul> <li>Extensive Experience: A minimum of 7 years in product marketing, strategy, content marketing, or related roles—preferably in the financial industry. Experience in a marketing environment is a plus.</li> <li>Data-Driven Approach: Strong analytical skills with the ability to analyze data (SQL knowledge is a strong plus), translate data into actionable insights, and support content strategies and value propositions.</li> <li>Innovative Problem-Solving Skills: The ability to tackle complex challenges in a non-linear fashion is essential. We seek a resourceful candidate who can effectively navigate the organization to gather necessary information and implement innovative solutions while adapting to evolving scenarios and leveraging valuable resources creatively.</li> <li>Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.</li> <li>Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative.</li> <li>Industry and Product Knowledge: Familiarity with products and services provided by the financial / banking industries</li> <li>Technical Proficiency: Knowledge of marketing automation tools, CRM systems, and analytics software is an advantage.</li> </ul> </div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>Be a part of UOB Family</b></h2> </div><div><p><span style="font-size:11.0pt"><span style="font-family:Calibri, sans-serif"><span style="font-size:10.5pt"><span><span style="font-family:'Segoe UI', sans-serif"><span style="color:#242424">UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.</span></span></span></span></span></span></p> <p><br> <span style="font-size:11.0pt"><span style="font-family:Calibri, sans-serif"><span style="font-size:10.5pt"><span style="font-family:'Segoe UI', sans-serif"><span style="color:#242424"><span>Apply now and make a difference.</span></span></span></span></span></span></p> </div></div></div> </span> </span></p>

This job is a Senior Program Manager at UOB&#x27;s Business Banking. You might like this job because you&#x27;ll create marketing strategies, manage projects, and analyze data to enhance banking products. It&#x27;s a great fit for innovative problem solvers with strong communication skills!

 About UOB United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Commi...

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