Job Description

 Position Responsibilities:

Go-to-Market Strategy

• Localize and implement GTM plans for new product launches, key campaigns & strategic initiatives in aligment with regional product strategy 
• Coordinate across cross-functional teams including marketing, supply chain, operations, quality assurance and operations to ensure consistent and effective execution
• Define success metrics and monitor launch performances 

Commercial Planning

• Translate product and commercial strategy into region-specific playbooks, pricing strategies and promotional calendars
• Identify local market needs and provide input for regional tailoring of offerings and tactics 

Channel Management

• Ensure frontline baristas are equipped with the right tools, materials and training to deliver on GTM plans
• Collaborate with retail ops and marketing to drive strategic product availability & visibility

Performance Management & Reporting

• Track & analyze GTM KPIs such as launch performance, product adoption and sales performance 
• Provide regular reports, insights and feedback loops to regional product head and other stakeholders 

Product Development & Execution

• Write clear product requirements / briefs
• Work closely with cross-functional teams (Ops, Marketing, Tech, Supply Chain, QA)
• Ensure timelines, scope, and quality are met
• Make trade-offs when constraints arise 

Product Team Leadership & People Management

• Lead, coach, and develop Product Managers / Product Ops
• Set clear roles, decision rights, and accountability
• Build a high-performance, data-driven product culture
• Hire, onboard, and structure the product team as it scales
• Point of contact with Regional Product Team
  
  

Job Requirements

 Qualifications & Experience:

• Bachelor's degree in Business, Marketing or related field
• 6-10 years of relevant experience in product marketing, commercial execution or GTM roles, ideally within consumer goods, retail or F&B industries
• Prior regional or multi-market exposure preferred
• Experience working in cross-functional environments
• Strong understanding of GTM frameworks, product lifecycle management and commercialization processes
• Proficient in interpreting market data, drawing insights and translating them into action plans
• Excellent communication, presentation and stakeholder alignment skills
• Results driven and execution focussed
• Agile and adaptable in fast paced, evolving environments
• Strong interpersonal and influence skills with the ability to collaborate effectively across functions and cultures
• Analytical mindset with a proactive approach to problem solving
• Customer centric and commercially conscious

   a Necessity, not a Luxury  
 

Skills