Job Description

• Plan, set up, and manage paid advertising campaigns across Meta (Facebook/Instagram), Google Ads, and TikTok Ads 
• Develop campaign strategies aligned with business goals such as lead generation, sales, and brand awareness 
• Manage budget allocation and scale campaigns based on performance 
• Monitor campaign performance and optimise based on key metrics including CTR, CPC, CPA, and ROAS 
• Conduct A/B testing on creatives, copy, and audience targeting to improve results 
• Continuously improve conversion rates and reduce cost per acquisition 
• Develop and refine audience targeting strategies 
• Build and optimise sales funnels, retargeting campaigns, and lookalike audiences 
• Improve customer journey from awareness to conversion 
• Track, analyse, and report campaign performance using analytics tools 
• Provide insights and recommendations to enhance marketing effectiveness 
• Prepare weekly and monthly performance reports 
• Work closely with designers and content creators to produce high-performing ad creatives 
• Collaborate with the marketing team on campaign planning and execution 
• Align advertising strategies with overall brand direction and business objectives 
• Stay updated with the latest advertising platform updates, trends, and best practices 
• Utilise AI tools and automation to improve campaign efficiency and performance

Job Requirements

• Diploma or Degree in Marketing, Business, or related field
• Minimum 2–5 years of experience in digital advertising / performance marketing
• Hands-on experience with: Meta Ads (Facebook & Instagram Ads), Google Ads, TikTok Ads
• Strong understanding of campaign structure, targeting, and optimisation strategies
• Experience in lead generation or e-commerce campaigns
• Familiar with tracking tools (e.g. Google Analytics, Meta Pixel)
• Strong analytical skills and data-driven mindset
• Proficient in Microsoft Excel or Google Sheets
• Good communication and teamwork skills
• Able to work independently and manage multiple campaigns

Skills