Job Description

Our client is a Japanese company specializing in producing writing instruments and stationery products. The job details are as below:

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We are seeking an experienced and creative B2C Marketing Manager to lead data‑driven marketing initiatives that elevate brand awareness, increase customer acquisition, and strengthen loyalty across key channels. You will play a central role in shaping consumer marketing strategies, executing cross‑channel campaigns, and translating insights into tangible business results.

Key Responsibilities:
- Conduct market research and consumer trend analysis to inform marketing strategies.
- Plan and design B2C marketing campaigns, including digital and offline channels.
- Develop marketing strategies and action plans to achieve sales and engagement goals.
- Execute promotional activities and campaigns to increase brand awareness and customer acquisition.
- Monitor campaign performance, analyze results, and recommend improvements for future initiatives.
- Over time, this role will expand to include managing and mentoring marketing team members.

Job Requirements

• Bachelor’s Degree, Diploma  
• Having 3 years experience of BtoC Marketing
  

Skills