The company offers various perks such as travel discounts, which include reduced rates for flights and access to e-coupon schemes. 

Comprehensive Benefits Package

The company invests in its employees through training programs, workshops, and skill development initiatives. 

Career Development Opportunities

The company is known for its innovative culture and encourages employees to bring creative ideas to the table. 

Dynamic Work Environment

AirAsia X

Now, that dream has sparked half a billion more dreams and will continue to do so through new experiences from Asean fast food and food deliveries to a network of gateways and getaways.
Source: <a href="https://www.capitala.com/mission_vision.html" target="_self">https://www.capitala.com/mission_vision.html</a>

Who We Are

Our Mission
Connecting People, Transforming Lives
People are at the heart of everything we do.
We exist to connect everyone with everything everywhere. In doing so, we serve the underserved, build communities and transform lives to unite Asean.

Our Vision
Uniting Asean and Beyond
A region rich in culture, diversity &amp; talent, we champion the idea of a region united by our shared heritage and aspirations.

Source: <a href="https://www.capitala.com/mission_vision.html" target="_self">https://www.capitala.com/mission_vision.html</a>

Our Values

Job DescriptionRole Overview:We are looking for an experienced Digital Marketing Manager to lead the execution, and optimization of paid digital campaigns across multiple platforms. You will be responsible for managing full-funnel marketing campaigns with hands-on execution across Google, Meta, TikTok, and Martech tools like Moengage, Appsflyer and Appfollow. This role will work closely with cross-functional teams to drive performance, app growth, and business results.Key Responsibilities:<ul><li>Plan, execute, and optimize digital marketing campaigns across Google Ads, DV360 (programmatic display &amp; video), Meta (Facebook/Instagram ads), and TikTok Ads.</li><li>Manage end-to-end campaign setup, monitoring, and reporting.</li><li>Work with Martech platforms such as Appsflyer for mobile attribution &amp; analytics and Appfollow for app reputation management &amp; insights.</li><li>Analyze campaign performance, generate insights, and recommend optimizations to achieve KPIs like installs, app engagement, ROAS, and CPA.</li><li>Manage budgets, forecast spends, and ensure effective allocation of digital investments.</li><li>Coordinate with internal teams and external agencies for smooth campaign execution.</li><li>Stay up-to-date with digital marketing trends, platform updates, and industry best practices.</li><li>Provide regular performance reports to stakeholders with actionable recommendations.</li><li>Support broader digital initiatives, including CRM, retargeting, app store optimization (ASO), and growth hacking strategies. &nbsp;</li></ul>Required Skills &amp; Qualifications:<ul><li>Bachelor’s degree in Marketing, Business, Digital Media, or related field.</li><li>5-7 years of hands-on experience in digital marketing with a focus on performance marketing.</li><li>Proven track record of managing campaigns across DV360, Meta Ads, TikTok Ads.</li><li>Strong understanding of Martech platforms like Moengage, Clevertap, Appsflyer (MMP) and Appfollow (ASO &amp; reputation management).</li><li>Analytical mindset with proficiency in performance tracking, attribution models, and data-driven decision-making.</li><li>Strong understanding of mobile app marketing, including user acquisition and retention strategies.</li><li>Experience in working with large datasets, dashboards, and reporting tools.</li><li>Excellent project management, communication, and stakeholder&nbsp;</li><li>management skills.</li><li>Ability to thrive in a fast-paced, agile environment. &nbsp;</li></ul>Good to Have:<ul><li>Experience with other tools like (e.g., Bigquery, GTM, Google Analytics).</li><li>Knowledge of SEO, ASO, CRM tools, and customer journey mapping.</li><li>Experience in the travel, e-commerce, or app-based industry.</li></ul> We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer. Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.

This job is a Digital Marketing Manager role where you&#x27;ll lead exciting online campaigns on platforms like Google and TikTok. You might like this job because you can shape app growth and tap into the latest marketing trends while collaborating with creative teams!


 
Job DescriptionRole Overview:We are looking for an experienced Digital Marketing Manager to lead the execution, and optimization of paid digital campaigns across multiple platforms. You will be responsible for managing full-funnel marketing campaigns with hands-on execution across Google, Meta, TikTok, and Martech tools like Moengage, Appsflyer and Appfollow. This role will work closely with cross-functional teams to drive performance, app growth, and business results.Key Responsibilitie...

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AirAsia X