Job Description

As a Brand and Content Strategist, you will act as a strategic consultant to clients, guiding them through brand diagnosis, positioning, marketing plans, and growth decisions. This role is client-facing, insight-driven, and requires strong business and marketing thinking, communication skills, and accountability.

You are not expected to “design” or “produce” — you are expected to think, advise, challenge, and lead clients toward clarity and results.
 

Key Responsibilities

Client Consultation & Advisory

• Conduct structured brand consultations with business owners and decision-makers
• Diagnose brand, marketing, positioning, and business gaps using Aspial’s frameworks
• Translate complex brand concepts into clear, actionable strategies
• Guide clients through short-term fixes and long-term brand direction
• Present recommendations confidently and professionally
   

Strategy Development

• Develop brand strategies including positioning, messaging, marketing content direction
• Work with internal teams and approved vendors to ensure strategies are executed correctly
• Review and evaluate brand materials to ensure alignment with strategy
• Participate in strategic discussions for high-value or long-term clients
   

Relationship & Account Management

• Build long-term trust-based relationships with clients
• Follow up on action items, progress, and outcomes after consultations
• Maintain proper documentation and records of client discussions
• Ensure professional communication standards are upheld at all times
• Represent Aspial professionally in meetings, events, and collaborations
   

Professional Standards & Growth

• Commit to continuous learning and certification as required by the company
• Adhere strictly to Aspial’s SOPs, ethics, and advisory standards
• Participate in internal training, reviews, and performance evaluations

Job Requirements

Requirements

Experience & Education

• Master or Degree in Marketing, Advertisement, Branding, or related fields
• Experience dealing directly with business owners or decision-makers is a strong advantage
   

Skills & Competencies

• Strong communication skills in English and Mandarin (spoken & written)
• Structured thinking and problem-solving ability
• Confidence in presenting ideas and leading conversations
• Commercial awareness and business acumen
• Organized, disciplined, and accountable
   

Personal Traits

• Professional, composed, creative thinking and client-oriented
• Able to handle pressure and manage multiple clients
• High integrity and respect for confidentiality

Skills