Job Description

The Sales Advisor is responsible for driving in-store sales through expert product knowledge and consultative customer engagement, supporting store operations and team growth. The role includes conducting product demonstrations, managing displays and pricing accuracy, representing the brand at events/roadshows, and providing secondary support for social media content and live selling.

Job Requirements

Responsibilities and qualifications:

• In-Store Sales & Operations (Primary - 80%): Meet/exceed monthly in-store sales targets through consultative selling; master point-of-sale (POS) systems and in-store promotions; provide tailored product recommendations; handle complaints and returns onsite; conduct live in-store demos; maintain knowledge of warranties, installation, and competitor comparisons; ensure displays are stocked, labeled, and compliant with safety standards; report inventory discrepancies.
• Team Collaboration: Share customer feedback with management; train new hires on store protocols and sales techniques.
• Roadshow & Event Execution: Represent the brand at 1-3 events/month (mall roadshows, trade fairs, community markets); set up portable displays, run promotions, and process on-site sales.
• Social Media & Live Selling Support (Secondary - 20%): Spend 1-2 hours/week filming short videos (TikTok/Reels) showcasing product features and behind-the-scenes; co-host monthly 1-hour live sessions with the marketing team to demonstrate products and answer FAQs; respond to basic DMs/comments and escalate complex queries to the digital team.
• Price Tag, Promotion Tag & Display Accuracy Control: Print and prepare price tags, promotional tags, and campaign materials as instructed; verify displayed pricing matches system pricing and promotions; conduct daily checks to ensure no missing or incorrect price tags; coordinate updates during promotions or campaign launches.
• Key Performance Indicators (KPIs): Sales targets (individual/store), customer satisfaction scores, warranty attach rates, trend reports submitted.
• Required competencies: Customer service, communication, time management, flexibility, problem solving, negotiation skills, professionalism, product knowledge, sales & upselling skills, attention to detail, market trend awareness.

Skills