Job Description

Media Strategy & Planning

• Develop full-funnel media plans across Meta, Google, TikTok, and DV360 based on client goals. 
• Translate marketing objectives into actionable performance strategies (awareness, acquisition, retention).
• Collaborate with the strategy and creative teams to align campaign messaging, offers, and visuals.
• Continuously optimize media mix based on campaign data, CAC, ROAS, MER, and AOV trends.
• Support in budgeting, forecasting, and pacing reports for client campaigns.

Campaign Execution Oversight

• Supervise and guide junior media buyers on daily campaign setup, optimization, and reporting.
• Ensure 100% SLA compliance and consistency in campaign structure, naming convention, and tracking setup.
• Review campaign diagnostics regularly (CTR, CVR, CPM, ROAS) to identify improvement opportunities.
• Oversee creative testing frameworks, scaling strategies, and cross-platform learnings.
   

Client Management & Communication

• Act as the key point of contact for assigned clients — lead weekly syncs, present reports, and provide insights.
• Translate data into business-impact narratives that clients can understand.
• Prepare client decks and presentations (monthly performance reviews, campaign proposals, strategic recommendations).
• Build strong relationships with clients based on trust, transparency, and proactive communication.
   

Leadership & Team Collaboration

• Mentor junior team members in campaign strategy, technical setup, and performance analysis.
• Support the founder in structuring the agency’s internal frameworks and SOPs.
• Collaborate with the content, creative, and operations team to ensure alignment and output quality.
• Contribute to a culture of continuous improvement, experimentation, and results.
   

Job Requirements

Must-Have:

• 3–5 years experience in performance marketing (agency or in-house). 
• Hands-on experience managing ads on Meta Ads Manager and Google Ads (Search, PMax, Demand Gen).
• Strong understanding of marketing funnel strategy, attribution, and conversion rate optimization.
• Proficiency in media planning, campaign structure logic, and data interpretation.
• Skilled in preparing and presenting client-facing decks and performance reports.
• Strong leadership and communication skills; comfortable guiding a small team.
• Excellent written and spoken English; Bahasa Malaysia proficiency preferred.
   

Nice-to-Have:

• Experience with DV360, GA4, Looker Studio, Shopify, or TikTok Ads.
• Familiar with eCommerce performance metrics (MER, AOV, LTV, CAC).
• Previous exposure to high-spend or multi-market accounts.
• Interest in automation, AI tools, or workflow efficiency.
   

Skills