Job Description

Plans, executes, and optimises paid advertising campaigns across Google, Meta, TikTok, and programmatic platforms, while leveraging influencer marketing strategies to drive brand awareness, traffic, and conversions.

Key Responsibilities:

• Develop, implement, and manage multi-channel paid ad campaigns across Google, Meta, TikTok, and programmatic platforms.
• Identify and collaborate with influencers to amplify campaign reach and engagement.
  Monitor KPIs (CTR, CPC, CPA, ROAS) and optimise campaigns to maximise performance and ROI.
  Coordinate with creative and content teams to produce compelling ad copies, visuals, and influencer content.
• Manage campaign budgets, ensuring efficient allocation across channels and influencer partnerships.
• Conduct A/B testing, conversion rate optimisation, and performance reporting for both paid ads and influencer campaigns.
• Research and stay updated on trends in paid media and influencer marketing to continuously improve strategies.
  

Job Requirements

• 2+ years of experience in paid media campaigns (Google Ads, Meta, TikTok, DSPs).
• Hands-on experience managing influencer marketing campaigns and partnerships.
  Proven track record in user acquisition, conversion optimisation, and campaign performance improvement.
• Strong analytical skills with the ability to interpret campaign data and adjust strategies.
• Experience in entertainment, financial, or high-conversion industries is a plus.
• Excellent communication and project management skills, able to collaborate across teams, Mandarin speaker is preferred. 

Skills