Job Description

We are launching an exciting TikTok Shop Live Hub Johor x TEKUN Nasional focused on empowering individuals and SMEs to succeed through live selling. Our goal is to build a vibrant community of sellers and provide a professional environment to train, host, and promote brands through TikTok. We’re seeking a dynamic and versatile TikTok Shop Live Hub Coordinator who can do it all — go live, manage the studio, train sellers, and grow our community. This role combines content creation, operations, seller engagement, and brand representation.

Key Responsibilities

🎥 Live Hosting & Content Creation

• Go live on TikTok to promote in-house or SME products when studio is not booked.
• Act as a charismatic and confident host, driving engagement and sales.
• Develop creative content strategies to boost views, sales, and following.
   

🛠️ Studio & Operations Management

• Oversee the daily operations of the live-selling studio.
• Maintain and set up studio equipment, lighting, and TikTok Live tools.
• Manage booking schedule for sellers using the studio.

🤝 Community Building & Talent Support

• Recruit, onboard, and support new sellers (especially from SMEs).
• Build a community of regular TikTok sellers who use and promote the studio.
• Provide basic training or coaching to new sellers on TikTok Live best practices.
   

📈 Marketing & Studio Promotion

• Promote the studio across social media to attract new sellers.
• Collaborate with local businesses and SMEs to bring their products into the studio.
• Act as the face of the brand during events or live campaigns.
   

Job Requirements

• Confident and engaging on camera, preferably with a background in TikTok live selling, content creation, or related fields.
• Knowledgeable about TikTok Shop's live selling features, current trends, and strategies for audience engagement.
• Strong communication, interpersonal, and leadership capabilities.
• Well-organized with the ability to coordinate schedules and manage studio logistics effectively.
• Self-motivated, innovative, and enthusiastic about fostering communities and growing brands.
• Preferred: Experience collaborating with subject matter experts or in retail, training, or event settings.

Skills