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This job is overseeing social media and analytics to enhance online presence. You might like this job because it offers a blend of strategy and data-driven decision-making in corporate communication.
Undisclosed
Work Location: DXN CYBERVILLE, JALAN TEKNOKRAT 1, CYBER 3, 63000 CYBERJAYA, SELANGOR, Kuala Lumpur
Full-Time
1 week ago
Job Description
Responsible for social media management in a corporate communication role and incorporating analytics, focusing on measuring the impact of social media efforts and refining strategies based on insights. By combining strategic social media management with robust analytics, a Corporate Communication professional can ensure the social media presence not only reaches the intended audience but also drives measurable results, leading to informed decisions and continuous improvement of online engagement and brand perception.
Job Requirements
Develop Social Media Strategy -Content Planning: Design a content calendar to plan posts that align with PR goals, ensuring the content appeals to the target audience. -Audience Targeting: Use audience insights to tailor content to the specific needs, behaviors, and interests of followers on various platforms. -Brand Voice: Ensure consistent messaging, tone, and style across all platforms to maintain a cohesive brand identity. Social Media Monitoring and Analytics -Track Metrics: Use analytics tools to monitor key metrics like engagement rates (likes, comments, shares), follower growth, reach, and click-through rates (CTR). -Analyse Audience Behavior: Analyse follower demographics and behaviors to understand what type of content resonates the most and the best times to post. -Campaign Performance: Measure the success of social media campaigns by tracking metrics such as impressions, conversions, and ROI. Tools like Google Analytics, Hootsuite, or Sprout Social can provide detailed reports. -Sentiment Analysis: Monitor social media conversations to assess the tone of mentions and public sentiment, helping to detect issues early or recognize positive trends. Adjust Strategies Based on Data -Refine Content: Use insights from analytics to optimize future content—adjusting for format, topics, or posting times based on what garners the most engagement. -Campaign Adjustments: Make data-driven changes to ongoing campaigns based on real-time analytics, ensuring that the campaigns stay on track to meet objectives. Crisis Management -Real-Time Monitoring: Track mentions and keywords to identify any emerging issues or negative sentiments on social media and address them quickly. -Transparent Communication: Use social media to communicate openly during a crisis, providing updates and responses to maintain trust with the audience. Content Creation and Curation -Engaging Content: Produce and curate content (images, videos, blogs, infographics) that resonates with the audience and encourages engagement -Trend Integration: Leverage current social media trends, hashtags, and viral content to stay relevant and increase visibility. -Platform-Specific Content: Customize content for different platforms, optimizing it to suit each platform’s audience and format (e.g., Instagram stories, LinkedIn articles) Community Engagement -Active Interaction: Respond promptly to comments, messages, and mentions to build relationships with the audience and boost engagement. -User-Generated Content: Encourage followers to create content that highlights the brand, which enhances authenticity and engagement. -Influencer Partnerships: Collaborate with influencers to expand the brand’s reach and create authentic connections with their followers.
Company Benefits
Monetary Rewards
Our employees get to enjoy monetary rewards when they make sales!
Family-Like Culture
We treat everyone at DXN like family and we have a close working culture!
Annual Company Events
DXN employees get to have fun with company trips, annual dinners and more.
Additional Info
Company Activity
Last active - few minutes ago
Experience Level
0 - 10 Years of Experience
Job Specialisation
Events Management, General Product Management, Management Trainee
Company Profile
DXN Holdings Berhad
DXN was founded by Datuk Lim Siow Jin, a graduate from the prestigious Indian Institute of Technology. Datuk Lim started the business in quest of the benefits of mushroom on human health. His deep interest and endless effort drove him to utilize the fullest potential of Ganoderma or Lingzhi, which is well-known as the King of Herbs, for human health and wealth, with the establishment of DXN in 1993.
The core business activities of DXN include cultivation, manufacturing and marketing of the health food supplements. Based in Malaysia with worldwide operations, the company is well-known for its Ganoderma business. Its product lines include dietary supplements, food and beverages, personal care products, skin care and cosmetics, household products and water treatment system. Since its inception in 1993, DXN has upheld its concept of 'One Dragon One World One Market and One Mind'. With this powerful concept, DXN has sailed through continuous growth over the years. On 30 September 2003, DXN Holdings Bhd was listed on the Main Board of Bursa Malaysia. DXN was delisted on 27 December 2011 due to a take-over offer by the founder.
Source: dxn2u.com