Job Description

• Excellent knowledge of social media platforms including, Facebook, Instagram, Tiktok, XHS, YouTube and website.
• Manage all company social media accounts to ensure relevant, up-to-date content and emerging trends in social media.
• Plan, launch, and optimize paid social media campaigns to drive brand awareness, engagement, and conversions.
• Develop and manage social media content calendar and work in collaboration with internal and external teams including agencies and influencers to ensure content reflects and supports our key initiatives/campaigns.
• Create visual assets (e.g. photography, video) for social media.
• Using analytical tools such as Google Analytics, and social media Insights to monitor and evaluate the company’s social media presence and performance.
• Analyse data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI.
• Stay informed about industry news and competitor activities.
• Engage with the online community by responding promptly and professionally to comments, messages, and inquiries.
• Maintain visual consistency across social media platforms in line with corporate identity guidelines.

Job Requirements

• Bachelor of Arts (BA) degree in Marketing, Mass Communication, or Design or equivalent
• At least 3 to 5 years of relevant working experience in the field
• Familiarity with social media platforms
• Understanding of social media insights, paid advertising and SEO web traffic metrics/analytics 
• Strong verbal and written communication in BM and English
• Experience with graphic design, photo & video editing, and publishing (Adobe and etc)
• Excellent analytical skills 

Skills