Job Description

TL;DR

• The Vibe: Part growth hacker, part spreadsheet whisperer. You have a marketer’s drive but a cold finance brain that tracks $CAC$, $LTV$, and $ROAS$ with mathematical precision. If your marketing playbook relies on "aesthetic grids" or vanity metrics that don't drive revenue, this isn't the role for you.
• The Mission: Turn community trust into conversion fire. You will connect our organic customer ecosystems directly to high-converting Meta/Google ad networks and automated WhatsApp remarketing funnels.
• The Tech Bridge: No coding required, but you must speak fluent system logic. You are the primary commercial client for our automation engineers—meaning you spot operational drag, map out the customer data flow, and hand them clean blueprints to build against.
• The Loot: RM 4,800 to RM 6,500 Base + target-driven, uncapped commissions. We keep our overhead tight, but we reward executioners who treat our ad budget like it's their own money.

Role Objective

Own and crush absolute sales targets across D2C, B2B, and Community channels. You will scale channel revenue by connecting grassroots community trust and affiliate networks to AI-optimized ad engines and WhatsApp remarketing setups. 

You act as the core commercial client for our tech team—identifying conversion bottlenecks and translating pipeline needs into clear operational logic for our automation engineers to build against.

Key Responsibilities

1. Trust-to-Conversion Flywheel (40%)

• Community Synergy: Turn customer loyalty, group organic discussions, and user-generated content (UGC) into high-converting paid ad assets.
• Affiliate Infrastructure: Build, track, and scale multi-tiered referral loops and digital affiliate networks to create predictable sales funnels.
• AI Sentiment Extraction: Use modern AI tools to analyze organic customer touchpoints and instantly transform community trends into data-driven marketing copy.

2. Engineered Growth Stack & Conversion Channels (40%)

• Omnichannel Paid Ads: Deploy, monitor, and scale high-velocity conversion campaigns across Meta and Google networks.
• Chat Commerce & Remarketing: Build and optimize automated WhatsApp messaging funnels to recover abandoned checkouts and drive low-friction sales.
• AI Iteration: Leverage generative AI workflows to rapidly deploy and test hundreds of creative hooks, copy angles, and ad variations at startup speed.
• Unit Economics Rigor: Maintain continuous data visibility over CAC, LTV, and ROAS to keep all acquisition loops highly profitable.

3. Automation Team Interface & O2O Mechanics (20%)

• Systems Blueprinting: Audit customer acquisition funnels for manual drag, map out the required data flows, and pass clean feature requirements to the automation team.
• O2O Event Tracking: Architect the physical-to-digital tracking and transaction mechanics at live events and pop-ups to cleanly capture and retarget real-world foot traffic.

Job Requirements

The Persona

• Balanced Growth Marketer: Intuitively understands that paid ads fail without community trust, and community setups stall without strict conversion mechanics.
• Systems Designer Mindset: Hates manual repetition. Looks at growth workflows like a machine and cleanly communicates data logic to engineers.
• Data-Native Executioner: Lives inside analytical dashboards. Tests fast, drops losing campaigns without emotion, and doubles down heavily on validated wins.

Qualifications & Requirements

• Experience: 2–4 years of hands-on experience running performance marketing accounts (Meta, Google) and building trackable referral networks.
• Flywheel Tooling: Practical familiarity with affiliate tech platforms (e.g., Shopify Collabs, Impact, Rewardful) and core tracking structures (UTMs, tracking pixels, custom vouchers).
• Chat Fluency: Proven track record building or managing direct remarketing funnels inside automated messaging environments (specifically WhatsApp Business).
• AI Integration: Daily use of modern LLMs to analyze campaign trends, script ad creative variations, and maximize personal execution velocity.
• Process Mapping: Demonstrated capability to break down business pipelines step-by-step and provide clear functional requirements to developer teams.

Skills