Job Description

• Planning & Execution: Plan, identify and execute performance marketing approaches to reach new market segments to drive acquisitions and expand market share.
• Digital Content Creation: Work with in-house content team to develop digital content promoting the business verticals and product offerings.
• Paid Media: Plan and manage monthly, quarterly, and annual brand and online budgets for the Marketing team.
• SEO/SEM: Set up and manage digital ads, according to each product's target audiences. Followed by continuous optimization.
• Regional Marketing Team: Act as regional marketing team, collaborate with the local marketing team and external partners towards achieving business objectives.
• Analytics: Monitor and analyse the performance of marketing efforts to continuously drive effective marketing efforts, with reference to the budget allocated.
• Marketing Tools & Systems: Continuously explore new and maintain digital marketing tools such as CRM, CMS etc. to simplify daily tasks.
• Website Management: Work closely with software team to effectively manage website content, especially on new product releases.

Job Requirements

• Seasoned marketer with at least 2+ years of digital marketing experience. Experience in growing brand/business in the technology & hardware industry is a plus.
• Highly analytical & numbers-driven, leverage data to make informed decisions to drive key objectives.
• Direct experience in marketing tools such as Facebook Ads, Google Ads, LinkedIn Ads.
• Knowledge of standard and current SEO practices and reporting.
• Knowledge of Adobe Creative Suite (i.e. Photoshop, Premier Pro, Illustrator etc.) & CRM system such as Hubspot is desirable.
• Growth mindset, creative problem-solver and out-of-the-box thinker. Passionate about the drone industry and hungry to learn!

Skills