Job Description

1. Strategic Brand Leadership: 

• Brand Development: Develop a strategic vision for each brand, focusing on defining its unique identity, target audience, and value proposition.
• Market Positioning: Ensure that each brand remains distinct and relevant by understanding its place in the market, recognizing target demographics, and adjusting brand messaging and positioning as needed.
• Trend Responsiveness: Stay informed on industry trends, consumer behavior changes, and market shifts, making brand strategy adjustments to keep the brand competitive and future-focused.

2. Sales and Revenue Growth

• Sales-Driven Campaigns: Implement campaigns aimed at achieving sales targets and growth objectives, with a focus on driving conversion through the website and other e-commerce channels.
• Revenue Optimization: Identify and pursue opportunities for increasing average order value, conversion rate optimization, and repeat purchase rate.
• Cost Efficiency: Monitor and manage budget allocation for campaigns, ensuring optimal returns on investment for each initiative.

3. Customer Engagement and Experience

• Customer-Centric Approach: Focus on understanding customer needs and preferences to create tailored, value-driven marketing strategies.
• Enhancing Brand Loyalty: Develop programs and content to drive customer loyalty, including rewards programs, customer testimonials, and engagement initiatives that foster a community around the brand.
• Experience Optimization: Ensure a seamless, high-quality customer experience on all brand touchpoints, including website, social media, and email, to enhance user satisfaction and drive retention.

4. Data-Driven Decision Making

• Performance Tracking: Analyze sales data, customer behavior, and campaign performance to assess success and make informed, data-backed decisions.
• KPI Management: Set, monitor, and report on key performance indicators, such as sales growth, conversion rate, customer acquisition cost, and return on ad spend.
• Continuous Optimization: Use insights to continually refine brand strategies, campaign approaches, and operational processes to improve brand performance.

5. Brand Visibility and Awareness

• Campaign Planning and Execution: Design monthly campaigns (digital and offline) to increase brand awareness, customer acquisition, and engagement.
• Content and Marketing Alignment: Ensure consistency across all brand content and messaging, maintaining alignment with the brand’s core identity and values.
• External Partnerships: Manage and collaborate with external vendors, influencers, and media partners to expand brand reach, improve engagement, and increase visibility.

6. Cross-Functional Collaboration

• Vendor Coordination: Work closely with external vendors, agencies, and freelancers to ensure that marketing efforts align with brand strategy.
• Team Collaboration: Partner with internal teams, such as product development, customer service, and operations, to create cohesive brand experiences.
• Stakeholder Communication: Present regular updates to senior management, including performance insights, campaign results, and strategic recommendations for future growth.

Job Requirements

1. Work Experience

• E-commerce or Brand Management Experience: At least 3-5 years of experience in e-commerce, brand management, or digital marketing, ideally with a focus on consumer brands or retail.
• Campaign Management: Proven track record of developing, executing, and managing successful campaigns aimed at increasing online sales and brand presence.

2. Technical Skills

• E-commerce Platforms: Familiarity with popular e-commerce platforms (e.g., Shopify, Shopee, Lazada) and familiarity with influencer partnerships or affiliate marketing to grow brand awareness.
• Digital Marketing Tools: Proficiency in using digital marketing tools for campaign management and performance tracking, such as Google Analytics, Google Ads, Facebook Ads Manager, or other analytics platforms.
• Data Analysis: Ability to interpret data and analytics to inform decision-making, optimize campaigns, and report on KPIs.

3. Soft Skills

• Analytical Mindset: Strong problem-solving abilities with an analytical mindset for evaluating data and making data-driven recommendations.
• Communication and Presentation: Excellent verbal and written communication skills, with the ability to present insights and strategies clearly and persuasively to stakeholders.
• Creativity and Adaptability: Ability to think creatively to develop engaging and effective brand strategies, along with adaptability to respond to changing market trends and consumer needs.
• Project Management: Strong organizational and project management skills to juggle multiple campaigns, deadlines, and priorities effectively.

4. Other Qualifications

• Customer-Centric Approach: A deep understanding of consumer needs, especially in the modern e-commerce environment, to ensure the brand strategy is aligned with customer expectations.
• Results-Oriented: A proactive approach focused on achieving measurable results, with a track record of meeting or exceeding sales targets and KPIs.

Skills