Job Description

Media & KOL Collaboration

• Build and maintain strong relationships with media, journalists, editors, KOLs, and bloggers.
• Secure media coverage, interviews, and social media exposure.

Regional Resource Integration

• Coordinate PR resources across Southeast Asia and the Middle East.
• Drive cross-regional collaborations and brand communication.

Strategy & Trend Insights

• Stay on top of media and social media trends.
• Leverage data to optimize PR and communication strategies.

Project & Team Collaboration

• Plan and execute creative campaigns and brand partnerships.
• Lead teams when necessary to ensure successful project execution.

Requirements & Experience

• Possess PR resources (media/KOL network).
• 3–6 years of relevant experience.
• Familiar with new media communication and regional projects.

Job Requirements

• Bachelor’s degree or above, preferably in Marketing, Communications, or related fields.
• At least 3–5 years of experience in PR, media, or influencer/KOL management.
• Strong understanding of communication channels and media integration.
• Fluent in both English and Chinese; able to communicate effectively with Southeast Asian media (a third language such as Arabic or Thai is a plus).
• Familiarity with Southeast Asia’s media landscape is preferred.
• Industry knowledge in 3C consumer electronics, emerging technology, FMCG, or music events is a plus.
• Established media & KOL resources for quick collaboration.
• Strong cross-cultural communication and teamwork skills.
• Keen awareness of social media and digital marketing trends.

Skills