Job Description

Overall Job Description:

Innity is a digital marketing and media solutions company with a strong foothold in the APAC market. Innity’s solutions provide a combination of creative advertising, content and influencer marketing, as well as community and commerce technologies for brands, agencies, advertisers and publishers.

The Account Executive is responsible for the development and execution of the marketing sales strategies and activities to achieve profit and sales growth objectives for the assigned key accounts across agency and direct clients.

Primary Responsibilities

• Responsible for developing business growth and achieving sales, profit and assigned targets.
• Generate sales leads through personal, professional and external networks.
• Present, negotiate and sell Online Media products to prospective agencies and direct clients, typically pitching to executives, media planners and marketing managers.
• Participate in promotional events such as trade shows and seminars.
• Craft responses to RFPs, proposals and contracts.
• Develop and implement innovative and effective sales strategies to assist each team member in achieving its annual, quarterly and monthly sales and other assigned targets.
• Conduct quarterly, half-yearly and annual Business Reviews with the assigned team members to improve performance.
• Train, manage and develop the sales/account team.
• Establish a high level of rapport with current and potential clients as well as provide accurate and timely information for decision-making purposes.
• Conduct regular sales analysis to evaluate sales effectiveness and identify business opportunities to grow the business.
• Cultivate relationships with key opinion leaders and build a strong network across the online media industry.
• Work with other members of the regional team to anticipate and respond to a variety of business needs.
• To carry out additional tasks/work as directed by management from time to time.

Job Requirements

Job Requirements:

• Degree in Business Administration / Management / Marketing / Advertising or Media/Mass Communications or any related advanced education.
• At least 1 year of working experience in a similar capacity in an advertising environment with a proven track record in over-achieving quota.
• The candidate will demonstrate a strategic and analytical sales approach with a focus on securing new business.
• Strong knowledge of Internet concepts and able to discuss them with conviction.
• Excellent presentation skills.
• Strong communication, networking and negotiation skills.
• Advertising experience will be an added advantage.
• Experience in advertising/media, strategic marketing and/or consulting is strongly preferred.
• Experience selling web solutions in a highly competitive environment is ideal.

Skills