Job Description

We are seeking a creative and driven individual to join our marketing team in KITSUI, with opportunities available for both entry-level and experienced candidates. This role offers the chance to be part of a fast-paced environment focusing on content creation, influencer marketing, and digital advertising across major platforms like TikTok, Instagram or Shopee.

Key Responsibilities:

1. Social Media & Content Creation

• Assist in planning, creating, and editing short-form video content (TikTok, Instagram Reels, Shopee Live)
• Design simple marketing visuals using tools like Canva, CapCut, or Adobe Suite
• Stay up to date with current social media trends and apply them creatively
• Schedule and post content consistently to maintain strong brand presence
• Monitor and engage with audiences across platforms
   

2. KOL (Influencer) Coordination

• Source and reach out to new KOLs and affiliates for collaboration
• Ensure influencers post content according to timeline and brand guidelines
• Track and report on the performance of influencer campaigns

3. Digital Advertising & Performance Marketing

• Plan, execute, and optimize campaigns on Meta (Facebook/Instagram), TikTok Ads, Google Ads, and Shopee Ads
• Manage budgets, targeting strategies, and bidding to maximize ad performance
• Conduct A/B testing on creatives, captions, and landing pages
• Monitor and analyze key metrics (CPM, CTR, CPA, ROAS, etc.) and deliver actionable insights
• Provide regular performance reports and recommendations
   

4. Strategy & Optimization (Specialist Role)

• Work with the marketing team to align ad strategies with promotional activities, content, and KOL campaigns
• Stay informed on platform updates, algorithm changes, and marketing trends
• Identify new growth opportunities across paid channels

Interested applicants are encouraged to submit their resume and portfolio (if available).
We look forward to having passionate individuals join our growing team!

Job Requirements

• Passion for content creation, social media, and influencer marketing
• Familiar with platforms like TikTok, Instagram, and Shopee
• Basic design/video editing skills using Canva, CapCut, or Adobe tools
• Strong willingness to learn and adapt in a fast-paced environment
• Prior experience in digital advertising, media buying, or performance marketing
• Preferred background in FMCG, skincare, or healthcare (e.g., Skintific, Hebe Beauty)
• Strong understanding of Meta Ads, Google Ads, TikTok Ads, and Shopee Ads
• Proficient in tools like Facebook Ads Manager, Google Analytics, TikTok Ads Manager
• Strong analytical, reporting, and communication skills (Malay & English)

Skills