Job Description

We are looking for creative and strategic Social Media Content Specialist to manage and elevate our brand's online presence across various platforms. You will be responsible for developing content that resonates with our audience, anhance engagement and drives brand awareness. If you are an experience storyteller with a passion for crafting visually appealing and engaging content, we would love to have you!

Content Creation & Management:

• Develop and execute compelling social media content for platforms including Facebook, Instagram, TikTok, YouTube, and Xiaohongshu.
• Plan, shoot, and edit videos and photos for daily posts, stories, and special campaigns.
• Collaborate with the team to create original graphics, videos, and other multimedia content that align with the brand’s voice and visual identity.

Social Media Strategy:

• Implement the social media calendar, scheduling posts and ensuring timely delivery of content.
• Monitor social media trends, competitor activities, and industry developments to incorporate fresh ideas into campaigns.
• Collaborate with external teams (SEO, e-commerce, and paid ads) to align social media strategies with overarching marketing goals.

Engagement & Community Building:

• Engage with followers by responding to comments, messages, and reviews in a timely and professional manner.
• Cultivate a strong community through organic interactions, polls, and user-generated content initiatives.
• Monitor customer feedback on platforms, escalating issues to the customer service team when necessary.

Reporting & Analytics

• Track key performance indicators (KPIs) such as engagement rate, follower growth, reach, and impressions.
• Provide regular performance reports with insights and recommendations for optimizing social media efforts.
• Monitor platform health and recommend content adjustments based on trends and data.

Collaboration:

• Work closely with creative, marketing, and sales teams to align content with broader campaigns.
• Coordinate with the livestream team to promote and support livestream sessions.
• Collaborate with influencers, content creators, and brand ambassadors to enhance brand visibility.

Job Requirements

• Minimum 1-2 years of experience in social media management, content creation, or a similar role.
• Familiar with video shooting and editing software (e.g., Adobe Premiere, Canva, CapCut).
• Experience with social media platforms such as Facebook, Instagram, TikTok, YouTube, and Xiaohongshu.
• Strong copywriting and editing skills, with an ability to convey brand messages effectively.
• Proficiency in using social media management tools (e.g., Meta Business Suite).
• Excellent communication skills with attention to detail.
• Analytical mindset and experience with social media analytics tools (e.g., Google Analytics, Instagram Insights).
• Creative thinker with a proactive approach to problem-solving.
• Ability to work independently and as part of a team.
• Strong time management skills with the ability to handle multiple projects simultaneously.
• Not camera shy
  

Skills