Job Description

We are looking for a performance-driven Organic Growth Content Strategist to lead our brand’s organic visibility and engagement strategy across social platforms. This role is ideal for someone who understands short-form content mechanics, audience psychology, and conversion-driven storytelling.

You will be responsible for planning, creating, and optimizing high-impact content that drives measurable engagement, inquiries, and conversions — without relying on paid ads.

Key Responsibilities

• Develop and execute monthly organic content strategy aligned with business objectives
   
• Build and manage 3 core content pipelines (e.g. authority, engagement, conversion-focused content)
   
• Script compelling short-form videos with strong hooks and clear sales structures
   
• Shoot and edit high-performing short-form content (Reels, TikTok, Shorts, etc.)
   
• Monitor engagement, inquiry, and conversion metrics to optimize content direction
   
• Analyse content performance and refine strategy based on data insights
   
• Stay updated with platform algorithm changes and trending formats
   
• Collaborate closely with GM and internal teams to strengthen brand positioning and visibility
   

Job Requirements

• Proven experience in organic content growth and performance-driven social media strategy
   
• Strong storytelling and persuasive scripting skills
   
• Solid understanding of short-form content algorithms (TikTok, Instagram Reels, etc.)
   
• Experience analysing content performance metrics (engagement rate, retention, conversion)
   
• Sales-oriented mindset with understanding of content-to-conversion flow
   
• Hands-on experience in shooting and editing short-form videos
   
• Self-driven, proactive, and comfortable in a fast-paced environment
   
• Strong time management and execution skills

Skills