Job Description

Role Overview:
PichaEats is looking for a Performance & Marketing Specialist to enhance our marketing efforts through data-driven insights, content creation, and campaign execution. This role involves analyzing web performance, optimizing marketing strategies, and supporting key initiatives, including seasonal campaigns, competitor research, and collaborations.

If you’re passionate about food, enjoy working in the F&B industry, and want to make a meaningful impact through your work, we’d love to have you on board!

Key Responsibilities:

🔍 Performance Analysis & Strategy

• Analyze website performance and audience behavior using Google Analytics.
• Review past marketing data and sales funnels to identify trends and areas for improvement.
• Conduct competitor analysis to benchmark PichaEats’ strategies and refine marketing efforts.

📢 Marketing Campaigns & Content

• Develop and execute marketing strategies for key campaigns, including Ramadan & Raya initiatives.
• Assist in creating compelling content for LinkedIn, blog articles, and SEO-driven posts.
• Draft landing pages for upcoming campaigns, such as post-festive promotions.
• Manage press releases for seasonal campaigns and strategic collaborations (e.g., hotel cooking class).

🤝 Event & Partnership Coordination

• Handle logistics for booths and offline activations (if required).
• Liaise with KOLs (Key Opinion Leaders) for festive collaborations.

📸 Creative & Brand Support

• Support the marketing team with photography, copywriting, and creative direction.
• Assist in various marketing tasks to enhance brand visibility and engagement.

Job Requirements

What We’re Looking For:

✅ A strong analytical mindset with experience in Google Analytics & data interpretation.
✅ Background in marketing, digital strategy, or content creation.
✅ Experience in SEO, content writing, and social media marketing.
✅ Ability to manage partnerships, press releases, and campaign execution.
✅ A proactive team player with a keen eye for trends and creative storytelling.
✅ Passion for food and the F&B industry.
✅ Someone who wants to create meaningful change and contribute to a social-driven cause.

Skills