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This job is leading the marketing efforts for PurelyB, a wellness brand transforming Malaysian herbal remedies into superfoods. You might like this job because you’ll shape digital campaigns and drive growth while working with a creative team!
Job Description
About Us
PurelyB is a leading wellness brand that modernizes ancient Malaysian herbal remedies into natural superfood supplements for the modern lifestyle. Backed by science and rooted in tradition, our mission is to improve lives through accessible, natural solutions for gut health, skin, immunity, mental clarity, and respiratory wellness.
We’re now entering an exciting growth phase across Asia and the U.S., and we’re looking for a dynamic and strategic Head of Marketing to lead the next phase of our journey.
Role Overview
As the Head of Marketing (Ecommerce & Growth), you will be responsible for leading the entire marketing function across strategy, operations, and execution—owning digital growth, campaign performance, brand storytelling, and team leadership.
You will report directly to the CEO and work closely with cross-functional teams to drive revenue and brand impact through creative, performance-driven campaigns, world-class ecommerce experiences, affiliate & influencer programs, and meaningful partnerships.
This is a high-impact leadership role ideal for a results-driven digital marketer with strong ecommerce experience and an eye for creative excellence.
Key Responsibilities
1. Strategic Marketing Leadership
- Own and lead the overall ecommerce and digital marketing strategy to drive customer acquisition, retention, and sales growth.
- Develop integrated marketing plans and campaign calendars aligned with product launches, promotions, and brand initiatives.
- Collaborate closely with the CEO and Growth Marketing Manager to align on KPIs, priorities, and growth strategies.
2. Campaign Planning & Execution
- Lead the ideation and execution of impactful digital campaigns across email, paid media, organic content, and partnerships.
- Ensure all campaigns are on-brand, on-time, and optimized for high conversion and ROI.
- Collaborate with the creative team to develop compelling storytelling and high-converting visuals.
3. Ecommerce Strategy & Website Optimization
- Oversee Shopify website strategy and performance; guide CRO (conversion rate optimization), landing page design, content, and customer journey enhancements.
- Work with tech and design teams to plan and execute product launches, promotions, and bundle campaigns.
- Analyze funnel performance and user behavior to identify conversion opportunities and implement changes.
4. Affiliate & Partnership Marketing
- Lead and scale the affiliate marketing program (via Social Snowball or other platforms), managing affiliate recruitment, communication, and performance.
- Identify and nurture strategic brand collaborations, retail partners, and influencer ambassadors to drive reach and revenue.
- Own partnership sales goals and regularly report on performance metrics and ROI.
5. Team Management & Leadership
- Lead and manage the marketing team including:
- Content Creators
- Social Media executive
- Performance Marketing Specialist
- Marketing Operations Executive
- Strategic Partnerships & Community Lead
- Marketing Agencies
- Multimedia Designer
- Provide clear direction, mentorship, and performance accountability across the team.
- Foster a culture of creativity, data-driven decision-making, ownership, and collaboration.
Job Requirements
Job Requirements
- Minimum 5+ years of experience in digital marketing and ecommerce, with at least 2 years in a leadership or head of marketing role.
- Proven track record of driving growth in DTC ecommerce brands (health & wellness, beauty, or supplements is a plus).
- Strong experience in Shopify, ecommerce campaign planning, funnel optimization, and performance analysis.
- Excellent copywriting skills and ability to guide content creators and designers to produce impactful, brand-aligned content.
- Deep understanding of digital channels—SEO, paid ads, email, influencer, affiliate, social media.
- Experience building and scaling affiliate, influencer, and strategic partnerships.
- Strong strategic mindset with the ability to zoom into operational execution and results.
- Excellent leadership, communication, and team management skills.
- Bonus: Experience working with international markets (US, Singapore, Malaysia) and across multiple marketplaces (Shopee, Lazada, TikTok Shop).
What You’ll Get
- Competitive salary based on experience
- Performance-based bonuses
- Work with a purpose-driven brand making a real impact on health & wellness
- Opportunity to lead a high-growth phase and scale globally
- Flexible working hours & hybrid remote options
- Dynamic and supportive team environment.
Skills
Digital Marketing
Marketing Strategies
Marketing Management
Product Marketing
Campaign Management
Website Optimization
Affiliate Marketing
Strategic Partnership Management
Team Leadership
Team Management
Company Benefits
Healthy Lifestyle Benefits
Enjoy exclusive deals, discounts and freebies of health and wellness goods and services from our brand partners!
Fun Family Culture
Full transparency and we are open with ideas and sharing, with no hierarchy restrictions!
Work from Home
Lesser Commute, Lesser Stress, Better Productivity!
Additional Info
Company Activity
Last active - few hours ago
Experience Level
4 - 7 Years of Experience
Career Level
Manager / Team Lead
Job Specialisation
Digital Marketing, Events Management, Public Relations
Company Profile
PurelyB
Our vision is to build a brighter and healthier future for all
PurelyB™ is committed to improving the lives of our customers and communities worldwide through:
Awareness, education, employment.
Preserving our cultural and herbal traditions.
Consciousness and respect for our planet.
Our Origins
PurelyB™ began as a digital content platform, providing users with guidance and motivation through inspiring articles,...