Job Description

Marketing Executive plays a key role in developing and executing marketing strategies to drive brand awareness, engagement, and business growth. This role involves market research, content creation, campaign management, and cross-functional collaboration to ensure effective and cohesive marketing efforts.

Key Responsibilities:

• Identify target audiences, objectives, and desired outcomes for campaigns.
• Research and develop marketing strategies, continuously evaluating their success and making adjustments as necessary.
• Generate compelling content for marketing campaigns across various channels, including digital, print, and social media.
• Coordinate with cross-functional teams, such as sales, technical departments and HR, to ensure cohesive and integrated marketing efforts and employer branding. 
• Manage and allocate marketing budgets effectively, tracking expenses and optimizing resource utilization for maximum ROI.

Job Requirements

Qualifications:

• Bachelor's degree in marketing, business, or a related field, or equivalent practical experience.
• 2-3 years of demonstrated experience in marketing roles, with a track record of successful campaign execution.

Skills & Competencies:

• Excellent analytical skills, with the ability to interpret data and draw actionable insights.
• Strong communication skills, both verbal and written, with the ability to convey ideas effectively.
• Creative mindset with the ability to think outside the box and develop innovative marketing solutions.
• Proficiency in social media platforms in modern marketing strategies.
• Strong background or skillset in data analytics, digital marketing, enabling the analysis of marketing performance and optimization of strategies. 

Skills