Job Description

Job description:

Key Responsibilities

• Support the planning and execution of marketing campaigns, promotions, and brand initiatives
• Translate campaign ideas into clear content directions for the creative team
• Prepare campaign briefs, timelines, and content requirements for execution
• Work closely with Creative Ops to ensure all marketing deliverables are completed on time
• Manage and maintain content calendars across all platforms
• Coordinate with internal teams to ensure smooth campaign rollout
• Continuously monitor market trends, social media trends, and consumer behaviour
• Identify trending topics, viral content formats, and relevant opportunities for the brand
• Conduct competitor analysis on a regular basis including campaigns, pricing, and positioning
• Track what competitors are doing and recommend actionable ideas or improvements
• Analyse campaign and content performance to identify strengths and gaps
• Track key metrics such as engagement, reach, traffic, and conversion
• Prepare and present weekly reports on performance, trends, and insights
• Propose improvements and new ideas based on data and observation
• Ensure all marketing materials are aligned with brand positioning and messaging
• Support product launches, promotional activities, and special campaigns
• Assist in coordinating collaborations, partnerships, or influencer related activities when required
• Proactively suggest new campaign ideas, angles, or content directions

Job Requirements

Requirements

• Diploma or Degree in Marketing, Business, Communications, or any related field
• Minimum 3 years of working experience in marketing, branding, or campaign execution
• Good understanding of digital marketing, social media, and content strategy
• Strong awareness of current trends, especially on TikTok, Instagram, and digital platforms
• Ability to analyse data and translate insights into actionable ideas
• Confident in presenting ideas, reports, and findings
• Strong organizational skills and ability to manage multiple tasks and deadlines
• Good communication and coordination skills across teams
• Proactive, fast learner, and able to work in a fast paced environment

Skills