Job Description

What you’ll do

You will help turn attention into enrollments. This is not “post and pray.” You will:

• Build and improve landing pages, application flow, and lead magnets
   
• Set up and optimize email and WhatsApp nurture sequences
   
• Help run webinars/events funnels (registration → attendance → follow-up)
   
• Track conversion rates and funnel drop-offs (UTMs, forms, basic dashboards)
   
• Run small weekly experiments (copy tests, offer positioning, CTA tests)
   
• Work closely with Admissions to improve lead quality and handoff
   

What success looks like

• Higher visit → application rate
   
• Better application → booked call rate
   
• Cleaner tracking, fewer “we don’t know where leads came from”
   

Job Requirements

Must have:

• Strong written communication and copy instincts
   
• Comfortable with numbers and basic spreadsheets
   
• Ability to execute and iterate weekly
   
• Curiosity: you ask “why did this convert” and “why didn’t it”
   

Nice to have:

• Webflow / Framer / basic HTML/CSS
   
• Email tools (Mailchimp, ConvertKit, HubSpot)
   
• Analytics (GA4 basics), Zapier/Make automations
   

Skills