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This job is a Digital Marketing Executive who manages our website's content and collaborates with developers to enhance user experience. You might like this job because you’ll dive into data, create engaging content, and drive traffic across popular platforms!
Job Description
**Key Responsibilities:** - **Custom CMS Management:** Oversee and refresh product listings, banners, and promotional landing pages using our specialized backend system. - **Dev-Team Collaboration:** Collaborate closely with internal or external developers to apply SEO enhancements, integrate tracking pixels, and improve UI/UX on the custom platform. - **Omnichannel Marketing:** Implement digital advertising campaigns across Meta, Google, and TikTok, ensuring accurate tracking of all traffic back to our custom website. - **Data Analysis:** Utilize Google Analytics (GA4) and internal reports to assess user behavior on our unique site structure and refine the conversion funnel. - **Content & Social:** Create and manage a consistent content calendar to boost brand engagement and drive traffic directly to the site. - **Troubleshooting:** Detect and report any site bugs or performance issues that could affect marketing return on investment (ROI).Job Requirements
- **Technical Proficiency**: You are more than just a "social media person." You have a solid grasp of website functionality and can easily navigate custom-built content management systems (CMS).
- **Experience**: 1 to 3 years in Digital Marketing or E-commerce.
- **Analytical Abilities**: Strong capability to analyze data from Google Search Console and Analytics to propose website enhancements.
- **Flexibility**: Given our custom website, you should be a fast learner able to adapt to unconventional tools and procedures.
- **Communication Skills**: Fluency in English and Bahasa Malaysia. The ability to convey marketing requirements in technical terms for developers is highly advantageous.
- **Desired Technical Skills**:
- Familiarity with Google Tag Manager (crucial for tracking on customized sites).
- Basic knowledge of HTML/CSS is beneficial.
- Proficiency in Meta Ads Manager and Google Ads.
- Experience in managing online marketplaces (Shopee/Lazada) in conjunction with a standalone web store.
Skills
Additional Info
Company Activity
Last active - few minutes ago
Experience Level
1 - 3 Years of Experience
Career Level
Senior Executive
Job Specialisation
Company Profile
