Job Description

Job Summary:

We are looking for a Content Specialist to develop and execute creative content strategies that drive engagement, enhance brand presence, and support business growth. This role requires strong creative thinking, meticulous planning, and cross-functional collaboration. You will be responsible for planning, creating, optimizing, and reporting on content across multiple platforms to ensure alignment with SKINMADE’s brand vision and marketing goals.

Key Responsibilities

Content Strategy & Planning

• Research content ideas and trends, write engaging scripts, and plan shoot schedules.
• Own and manage individual content calendar to ensure timely delivery of all creative assets.
• Create and design various multimedia materials aligned with brand identity and marketing direction.
• Develop and present visual concepts with clear guidance on layout, typography, and design style.
• Prepare final art using required design software and equipment.
• Act as on-screen talent for media assets (e.g., livestreams, product demonstrations).
• Execute social content tailored to current consumer trends.
• Conduct regular competitor and trend research to uncover content opportunities.
• Continuously improve digital content SEO, readability, and discoverability.
• Implement A/B testing strategies to refine messaging and boost performance.

Campaign Coordination & Reporting

• Coordinate in-house marketing campaigns, promotions, and product launch content.
• Work closely with the Affiliate and Creative teams to align content with broader campaign strategies.
• Prepare and present weekly reports on content and campaign performance with insights and improvements (added advantage)
• Ensure all content delivers against marketing KPIs and brand goals.

Cross-Functional Collaboration

• Collaborate with design, product, performance marketing, and partnerships teams to align messaging and visuals.
• Support product launches and seasonal campaigns through compelling promotional strategies.
• Share industry trends and best practices to inform ongoing content innovation.
• Assist with other marketing and brand-building initiatives as required.

Job Requirements

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Multimedia Design, or a related field.
• Preferable 1-3 years of experience in content creation, digital marketing, or multimedia design. (Fresh Graduates are welcome to apply)
• Proficiency in video editing software (e.g., Capcut, Canva, etc.).
• Strong verbal and written communication skills in English and BM (additional languages a plus).
• Comfortable being featured in front of the camera for content/livestreams.
• Able to manage multiple projects and deadlines in a fast-paced environment.
• A proactive team player with a high sense of responsibility and creative flair.

Preferred Experience

• Prior experience or have high interest in the beauty, lifestyle, or consumer product industries.
• Experience and keen working in a fast-paced, high-growth or startup environment.

Personal Attributes:

○ Passionate about skincare and beauty, with a deep understanding of customer needs.

○ Highly organized and able to manage multiple projects and deadlines.

○ Proactive, customer-centric, and results-focused.

Skills