Job Description

Job Description:

We are seeking a creative, data-driven, and results-oriented KOL & Affiliate Marketing Specialist to lead and execute influencer and affiliate marketing initiatives that strengthen brand awareness, increase engagement, and drive sales performance across digital platforms.

The ideal candidate is passionate about social media trends, experienced in managing influencer relationships, and capable of developing strategic collaborations that align with the brand’s objectives and target audience.

Key Responsibilities

• Plan, execute, and optimize KOL/influencer and affiliate marketing campaigns to increase brand visibility, engagement, and conversions. 
• Identify, source, evaluate, and recruit suitable influencers, affiliates, creators, and brand ambassadors aligned with the company’s branding and target market. 
• Build and maintain strong long-term relationships with influencers, affiliates, agencies, and content creators for ongoing collaborations. 
• Manage end-to-end influencer campaign processes including outreach, negotiation, briefing, content coordination, approvals, payment tracking, and reporting. 
• Coordinate affiliate marketing programs, monitor affiliate performance, and ensure affiliates are aligned with campaign objectives and brand guidelines. 
• Analyze campaign performance, engagement metrics, conversion rates, ROI, and audience insights using relevant analytics tools and platforms. 
• Prepare campaign reports and provide actionable recommendations to improve campaign effectiveness and overall marketing performance. 
• Collaborate closely with the social media, content, creative, and marketing teams to ensure all influencer and affiliate content aligns with brand identity and campaign direction. 
• Monitor social media trends, viral content, competitor activities, and industry developments to identify new partnership opportunities and innovative campaign ideas. 
• Organize product seeding, PR gifting, event invitations, and promotional activities involving influencers and affiliates. 
• Experiment with different content formats, audience targeting strategies, promotional mechanics, and call-to-action (CTA) approaches to improve campaign results. 
• Ensure all influencer and affiliate activities comply with company policies, campaign timelines, and marketing objectives. 
• Maintain organized records of influencer databases, campaign performance, affiliate tracking, and collaboration history.

Job Requirements

Job requirement:

• Diploma or Bachelor’s Degree in Marketing, Mass Communication, Business, Public Relations, or related field. 
• Minimum 1–3 years of experience in KOL, influencer, affiliate, PR, or digital marketing roles, preferably within beauty, lifestyle, fashion, retail, or e-commerce industries. 
• Strong understanding of influencer ecosystems and social media platforms such as TikTok, Instagram, YouTube, Facebook, and emerging digital channels. 
• Proven ability to identify and evaluate influencers based on audience quality, engagement rate, content relevance, and brand compatibility. 
• Experience managing affiliate programs and understanding affiliate marketing strategies, tracking systems, and commission structures is an added advantage. 
• Skilled in campaign coordination, contract negotiation, budget management, and performance tracking. 
• Familiar with analytics and influencer tools such as Meta Insights, TikTok Creator Marketplace, Google Analytics, HypeAuditor, Upfluence, or similar platforms. 
• Strong analytical mindset with the ability to interpret campaign data and translate insights into actionable improvements. 
• Excellent communication, negotiation, and relationship management skills. 
• Creative, proactive, and highly updated with current social media trends, viral content, and consumer behavior. 
• Strong organizational and multitasking abilities with attention to detail. 
• Able to work independently and collaboratively in a fast-paced environment. 
• Fluent in both Bahasa Melayu and English. 
• Experience handling live commerce creators, TikTok affiliates, or e-commerce campaigns is an added advantage. 
• Portfolio or proven successful influencer/affiliate campaign case studies will be highly preferred.

Skills