Job Description

Role Overview

We are looking for a proactive and hands-on Marketing Executive to support daily marketing execution across TikTok, e-commerce platforms, and digital channels. This role is ideal for someone who is eager to learn, loves social media, and is interested in the beauty industry.

Key Responsibilities:

1. Content & Social Media (TikTok Focus)

• Plan and execute TikTok content strategy (organic & ads support)
• Work closely with internal teams, creators & affiliates on content output
• Brief, review, and optimize content (hooks, angles, messaging)
• Identify trending formats & adapt quickly

1. Campaign & Promotion & Performance Support

• Support all digital platforms campaigns including in-house LIVE events.
• Assist in planning and campaign executions (e.g. Raya, Payday, Mega Sales)
• Ensure alignment between marketing push and sales targets
• Assist in internal communication such as align stock, pricing & messaging

1. Branding & Messaging Support

• Ensure consistent brand voice across all touchpoints, including websites, Instagram, TikTok, and other social channels
• Assist in developing USP communication
• Support new product or line launches, as well as website or social media relaunches
• Collaborate with designers to ensure visuals and content align with brand identity

1. Creator & Affiliate Management

• Source, onboard, and manage creators/affiliates
• Track performance (views, CTR, GMV contribution)
• Guide creators on LIVE selling and content direction

1. Administrative & Operations Support

• Assist in arranging customer orders and basic customer service inquiries
• Handle simple coordination tasks across internal teams
• Monitor daily sales & campaign performance and prepare basic reports

Job Requirements

Requirements

• 1–3 years experience in marketing / e-commerce
• Strong understanding of TikTok ecosystem & trends
• Experience in beauty / skincare is a big advantage
• Basic knowledge of performance marketing / ads, Basic Canva and content editing skills
• Good communication & coordination skills
• Fast-paced, proactive, and execution-focused

Skills