Job Description

Social media executives brainstorm, generate, and release content on each of a given company's social media accounts. Social media executive focus on creating appealing and creative digital content for a company’s various social media platforms. You will report to the social media manager and work closely with the digital marketing team to generate a social media marketing strategy that will promote customer engagement and brand awareness. 

1. Working closely with our social brand manager on client’s social media account.
2. Understand client’s business objectives and advertising strategy.
3. Build and execute cross content through competitive research platform determination, bench marketing, messaging and audience identification.
4. Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.
5. Create editorial calendars and syndication schedules.
6. Work with Creatives Department to provide design and direction for collateral, marketing kits, web, product packaging, and other visual communication media content for the company.
7. Identifying target audiences and analyzing their characteristics, behavior, and habits.
8. Undertaking research and analyzing data using specialist industry resources.
9. Innovating and identifying social media trends and opportunities proactively and creatively.
10. Monitoring and optimize effectiveness of campaigns.
11. Maintaining records and preparing periodic reports as may be required on assigned account.
12. Performs miscellaneous job-related duties as assigned 

Job Requirements

• Degree in marketing, communication studies, journalism, creative writing, or similar.
• Min 2-3 years experience as a social media executive at a similar or related role.
• Min of 2-3 years of agency experience.
• Expert knowledge of all leading social media sites, including their algorithms.
• Firm grasp of Hootsuite and its integrations.
• In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
• Ability to create authoritative and persuasive texts.
• Flexible and engaging writing style.
• Knowledge of pertinent engagement metrics.
• Appreciation for novel insights and ideas.

Skills