Job Description

We are looking for a passionate and creative Marketing Executive to join Kiddypedia, a growing experiential learning brand for children. You will be responsible for executing marketing campaigns, managing social media content, supporting event promotions, and working closely with internal teams to grow Kiddypedia’s visibility among parents and families.

This role requires a hands-on, proactive individual who can blend creativity with execution — someone who understands how to communicate with parents, engage children through playful messaging, and amplify brand presence both online and offline.

• Campaign Execution:
  Support the planning and rollout of marketing campaigns across various platforms (social media, email, offline channels).
   
• Social Media Management:
  Create, schedule, and monitor content on platforms such as Facebook, Instagram, XHS, TikTok, and YouTube. Engage with followers and grow online communities.
   
• Content & Collateral Development:
  Work with designers and copywriters to produce creative marketing content — including posters, flyers, captions, and simple video concepts.
   
• Event Marketing Support:
  Promote upcoming programs, workshops, festivals, and mall events. Prepare marketing kits and ensure proper branding at all touchpoints.
   
• Partnership & Influencer Support:
  Coordinate with media partners, KOLs, and collaborators to amplify campaigns and drive awareness.
   
• Reporting:
  Monitor campaign performance, engagement metrics, and prepare simple reports for internal review.
   

Job Requirements

Education: Diploma or Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

Experience: 1–3 years in marketing or digital media. Experience in education, events, or lifestyle brands is a bonus.
 

Skills:

• Strong communication skills with a flair for family-friendly and playful messaging.
   
• Familiarity with social media platforms, Meta Ads Manager, and basic content scheduling tools (e.g., Meta Business Suite, Buffer).
   
• Creative eye and attention to detail when working with visuals and videos.
   
• Basic design tools like Canva is a plus.
   
• Team player with good time management and follow-through.

Other Requirements:

• Must possess own transport (car or bike) to attend events or activation shoots.
   
• Able to work on occasional weekends during event periods.
   
• Passion for working in child-friendly, family-oriented environments.
   

Skills