Offering employees the freedom to adapt their work schedules and locations to suit personal and professional needs.

Flexible working arrangements

Includes coverage for doctor visits, hospital stays, medications, and preventive care, with some plans extending to dental and mental health services.

Healthcare coverage

Employees can use their devices, such as laptops, smartphones, or tablets, for work purposes. 

Buy Your Own Device (BYOD) scheme

Support employees in advancing their knowledge and skills.

Education assistance scheme

Universiti Tun Abdul Razak

<p><strong>Universiti Tun Abdul Razak</strong> (UNIRAZAK) was established 1997 and is one of the first private universities in Malaysia. UNIRAZAK is wholly-owned by Yayasan Pelaburan Bumiputra, which also owns Permodalan Nasional Berhad (PNB) and Perbadanan Usahawan Nasional Berhad (PUNB). UNIRAZAK is known for its coveted degrees which were jointly-developed in partnership with globally renowned professional bodies. This unique approach enabled its students to obtain dual qualifications; a degree and accreditation by professional bodies relevant to their chosen fields be they in accounting, management, taxation and Islamic banking &amp; finance.</p>
<p>UNIRAZAK, a name synonymous with academic excellence and industry relevance in Kuala Lumpur, provides a dynamic learning environment for aspiring professionals in Business, Government, and Education. Collaborations with industries leaders like CPA Australia, Chartered Management Institute (CMI), and Association of Chartered Certified Accountants (ACCA), Coursera, Respondus, UNIRAZAK ensures its curriculum remains current and aligned with the in-demand knowledge and practical skillsets sought after by leading employers.</p>
<p></p>
<p>Source: <a href="https://unirazak.edu.my/contact-us/" target="_self">UNIRAZAK Website</a></p>

Who We Are

<p><strong>Humble</strong></p>
<p>Acceptance of our state of inadequacy and shortcomings<br>We seek to continue to improve ourselves and to acquire the requisite knowledge and apply it accordingly. We also strive to be humble before the Divine as well as the society, family and fellow beings.&nbsp;</p>
<p></p>
<p><strong>Empathic</strong></p>
<p>The ability to understand what others are going through.<br>The understanding will guide us in “doing the right thing”, not just for ourselves and our colleagues, but for those under our care: our students, our family, our community and our country.&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Organised</strong></p>
<p>To be organised in what we do.<br>We are disciplined, we have orderly processes, and we are meticulous in our planning and in the completion our tasks. We organise ourselves into a cohesive team, and we help each other to succeed in our work.&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Resilient</strong></p>
<p>To be tough and robust in the face of an increasingly challenging world.<br>We have the mental toughness to compete, to do what is ethical, and to perform our work to fulfil our amanah (obligations) towards those under our care.&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Enterprising</strong></p>
<p>Finding new paths and opportunities in the performance of our tasks.<br>We respect the status quo but we will continue to develop and grow as we believe in our ability to create new realities. In short, we are always seeking progress.&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Sagacious</strong></p>
<p>To be wise in our affairs, and avoid being reckless and shallow in our thoughts.<br>We strive to constantly be on a quest for knowledge for the betterment of those under our care as well as to have good judgment and sense on all matters.&nbsp;</p>
<p></p>
<p>Source: <a href="https://unirazak.edu.my/contact-us/" target="_self">UNIRAZAK Website</a></p>

Our Values

<p><h1 id="headline-157-3025" class="ct-headline"><span id="span-4-3025" class="ct-span">Growth Marketing Lead (Akademi TVET UNIRAZAK)</span></h1><div id="div_block-125-3025" class="ct-div-block"><h3 id="headline-130-3025" class="ct-headline h3-heading-with-bottom-line">Description</h3><div id="text_block-127-3025" class="ct-text-block"><span id="span-128-3025" class="ct-span"><p>We are seeking a <strong>strategic, data-driven, and creative Growth Marketing Lead</strong> to drive the next phase of student and revenue growth for our TVET programmes at UNIRAZAK’s Kuala Lumpur campus. This role is ideal for someone who thrives in a dynamic environment, understands youth and adult learner personas, and knows how to deploy marketing and sales tactics that convert interest into student enrolment.</p> <p>-Application can also be sent to tvet@unirazak.edu.my &amp; hr@unirazak.edu.my</p> <p>-Only shortlisted candidates will be contacted for interview arrangement</p> <p>&nbsp;</p> </span></div></div><div id="div_block-132-3025" class="ct-div-block"><h3 id="headline-133-3025" class="ct-headline h3-heading-with-bottom-line">Responsibilities</h3><div id="text_block-134-3025" class="ct-text-block"><span id="span-135-3025" class="ct-span"><p><strong>Key Responsibilities</strong></p> <ul> <li><strong>Lead the marketing strategy</strong> focused on growing the student base and revenue for TVET programmes, particularly at the <strong>Kuala Lumpur main campus</strong>.</li> <li>Define and refine <strong>learner personas</strong> and customer journeys to create compelling, relevant messaging across all channels.</li> <li>Plan and execute targeted marketing campaigns, including: <ul> <li><strong>Sales promotions</strong>, limited-time offers, fee waivers, or bundled packages.</li> <li><strong>Digital marketing</strong> (social media, paid ads, SEO, and email funnels).</li> <li><strong>Offline marketing</strong> such as roadshows, campus events, and partner outreach.</li> </ul> </li> <li>Collaborate with academic, operations, and external partners to align messaging with industry-relevant TVET skill demands.</li> <li>Stay on top of <strong>industry trends and emerging skill needs</strong>, and adapt messaging accordingly to appeal to career-focused learners.</li> <li>Develop and execute <strong>growth experiments</strong>, track KPIs, and iterate quickly based on data.</li> <li>Work closely with recruitment and admissions to improve funnel conversion at every stage—from interest to enrolment.</li> <li>Provide monthly growth performance reports to the <strong>Senior Director, ATUR</strong>.</li> </ul> </span></div></div><div id="div_block-138-3025" class="ct-div-block"><h3 id="headline-139-3025" class="ct-headline h3-heading-with-bottom-line">Requirements</h3><div id="text_block-140-3025" class="ct-text-block"><span id="span-141-3025" class="ct-span"><p><strong>Requirements</strong></p> <ul> <li>Proven experience in <strong>growth marketing, digital campaigns, or performance marketing</strong> (preferably in education or youth-centric sectors).</li> <li>Strong understanding of <strong>TVET, skills-based learning, and future job trends</strong> in Malaysia.</li> <li>Excellent knowledge of <strong>student enrolment behaviour</strong>, especially among B40, working adults, and school leavers.</li> <li>Experience running A/B tests, sales promotions, and engagement campaigns.</li> <li>Analytical mindset with experience using data tools (Google Analytics, Meta Ads Manager, CRM platforms).</li> <li>Fast learner and agile—able to <strong>quickly adjust strategy</strong> in line with shifting market or industry needs.</li> <li>Comfortable working independently while collaborating across departments.</li> <li>Fluency in English and Bahasa Malaysia.</li> </ul> <p><strong>Nice to Have</strong></p> <ul> <li>Experience in <strong>education marketing or private higher education</strong>.</li> <li>Familiarity with <strong>TVET frameworks (e.g., NOSS, DSD)</strong> and government funding schemes.</li> <li>Background in sales, telesales, or partnerships is a bonus.</li> </ul> </span></div></div><div id="div_block-164-3025" class="ct-div-block"><div id="text_block-165-3025" class="ct-text-block">Share now:&nbsp;</div><div id="shortcode-158-3025" class="ct-shortcode"><div class="heateor_sss_sharing_container heateor_sss_horizontal_sharing" data-heateor-ss-offset="0" data-heateor-sss-href="https://unirazak.edu.my/career-opportunities/growth-marketing-lead-akademi-tvet-unirazak/"><div class="heateor_sss_sharing_ul"><a aria-label="Facebook" 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This job is about being the Growth Marketing Lead at Akademi TVET UNIRAZAK, where you&#x27;ll create and execute marketing strategies to attract students to TVET programs. You might like this job because it combines creativity with data analysis in a vibrant environment!

Growth Marketing Lead (Akademi TVET UNIRAZAK)DescriptionWe are seeking a strategic, data-driven, and creative Growth Marketing Lead to drive the next phase of student and revenue growth for our TVET programmes at UNIRAZAK’s Kuala Lumpur campus. This role is ideal for someone who thrives in a dynamic environment, understands youth and adult learner personas, and knows how to deploy marketing and sales tactics that convert interest into student enrolment. -Application can also be sent to tvet@u...

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