Job Description

🧩 Role Overview

This is a hands-on individual contributor role combining digital performance marketing and client/account management.

You will be responsible for executing and optimising paid campaigns, owning email marketing performance, managing day-to-day client results, and acting as the key bridge between brand partners and internal teams.

This role does not manage a team. Instead, it is designed for someone who wants ownership, visibility, and a clear growth runway into a Manager-level role as the business scales.

Reporting line: Directly to Founder / Business Lead

🧠 Who This Role Is For

This role is ideal for someone who:

• Enjoys being hands-on with campaigns, not just overseeing them
• Is comfortable speaking to clients and presenting ideas
• Takes ownership and accountability for performance outcomes
• Thrives in a fast-moving, growth-oriented environment
• Wants exposure to both brand-side and client-facing work

Job Requirements

🎯 Key Responsibilities

📊 Digital Marketing & Performance Execution

• Plan, set up, manage, and optimise Meta Ads (Facebook & Instagram) campaigns across prospecting, retargeting, and retention funnels
• Execute and manage performance marketing initiatives across paid social, email, and other relevant digital channels
• Own email marketing execution using Klaviyo, including:
• Campaign planning and scheduling (promotions, launches, announcements)
• Building, managing, and optimising automated flows (welcome, abandoned cart, browse abandonment, post-purchase, win-back)
• Audience segmentation based on customer behaviour, purchase history, and engagement
• A/B testing of subject lines, creatives, and messaging to improve open rates, CTR, and conversions
  
• Collaborate closely with content and creative teams to align ad creatives, email content, and messaging across channels
• Monitor performance on a daily basis and continuously optimise campaigns towards agreed KPIs (ROAS, CPA, CTR, revenue contribution)
• Support on-site conversion optimisation initiatives, including landing page performance, product page messaging, and promotional mechanics
• Assist in planning and executing seasonal campaigns, product launches, and promotional calendars
• Ensure campaign execution follows brand guidelines, platform best practices, and compliance requirements
• Stay updated on digital marketing trends, platform updates, and best practices to continuously improve performance.

🧠 Strategy & Data Analysis

• Analyse campaign and website performance using Meta Ads Manager, GA4, and Shopify Analytics
• Track and interpret key metrics such as ROAS, CPA, CTR, conversion rates, and customer behaviour 
• Translate data into clear insights and actionable optimisation recommendations
• Prepare concise performance summaries for internal discussions and client updates

🤝 Client & Account Management

• Act as the primary point of contact for assigned brand partners under Vyne’s managed marketing programmes
• Understand each partner’s business objectives, brand positioning, and tone of voice
• Communicate campaign performance, insights, and recommendations clearly and confidently
• Participate in client meetings and occasional pitching of new campaign ideas or initiatives
   

🔗 Cross-Functional Coordination

• Serve as the bridge between clients and internal teams (content, design, operations)
• Ensure timelines, deliverables, and expectations are aligned and met
• Work closely with brand PICs to maintain consistency in messaging and brand standards

✅ Requirements

• 4–6 years of relevant experience in digital marketing and/or performance marketing
• Proven hands-on experience managing Meta Ads (Facebook & Instagram)
• Strong understanding of digital marketing fundamentals and campaign optimisation
• Experience working with GA4 and interpreting website and campaign data
• Familiarity with Shopify Analytics and e-commerce performance metrics
• Strong analytical skills with the ability to turn data into practical recommendations
• Comfortable managing multiple campaigns and stakeholders simultaneously
• Open to the consumption of alcohol as part of brand, product, or client-related activities 🍷
• Open to appearing in content (e.g. social media, brand videos) when required
• Enjoys food, culture, and new experiences (a bonus—but very much part of our environment)

🌟 Nice to Have

• Experience working in an agency, hybrid, or client-facing marketing environment
• Background in e-commerce, FMCG, lifestyle, or alcohol-related industries
• Exposure to CRM, retention marketing, or customer lifecycle strategies
• Experience collaborating closely with creative, content, or design teams
   

Skills