Job Description

 We’re looking for a Senior Performance Marketing Executive to drive performance across paid and organic digital channels through hands-on campaign execution, optimisation, and analysis. This role focuses on improving acquisition efficiency, conversion performance, and ROI through data-driven experimentation and close collaboration with content, product, and data teams.

The Job:

1. Performance Marketing Execution

• Execute and optimise digital campaigns across paid channels including Google Ads, Meta, YouTube, TikTok, and other relevant platforms.
• Support organic and lifecycle initiatives through coordinated campaign execution.
• Apply structured testing approaches for creatives, audiences, landing pages, and messaging.

2. Paid Media & Channel Optimisation

• Monitor and optimise campaign performance to improve ROI, ROAS, CPA, CTR, and conversion rates.
• Perform day-to-day campaign adjustments including budget allocation, bidding, targeting, and creative rotation.
• Identify performance trends and optimisation opportunities across channels.

3. SEO & Organic Growth Support

• Support SEO initiatives through keyword research, on-page optimisation, and performance tracking.
• Collaborate with content and technical teams to improve organic visibility and traffic quality.
• Monitor organic performance and recommend optimisation actions.

4.Funnel Optimisation & Experimentation

• Analyse user journeys and conversion funnels to identify drop-offs and improvement opportunities.
• Support A/B testing for landing pages, creatives, and messaging.
• Work with product and design teams to improve conversion outcomes.

5. Analytics, Reporting & Insights

• Track and analyse key performance metrics including ROAS, CPA, CTR, CVR, and LTV.
• Maintain performance dashboards and prepare regular performance reports.
• Translate insights into actionable optimisation recommendations.

6. Cross-Functional Collaboration

• Work with content, social media, product, and data teams to align campaigns, tracking, and messaging.
• Support campaign planning and execution timelines across teams.
• Participate in performance reviews and optimisation discussions.

Job Requirements

 The Person:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 4–7 years of experience in digital performance marketing or paid media roles.
• Strong hands-on experience managing and optimising paid campaigns across major platforms.
• Solid understanding of performance metrics, attribution basics, and conversion optimisation.
• Proficient with tools such as Google Ads, Meta Ads Manager, GA4, and Looker Studio (or equivalent).
• Analytical, detail-oriented, and comfortable working with data to drive decisions.
• Able to collaborate effectively with cross-functional teams in a fast-paced environment.
• Experience running or supporting mobile app advertising campaigns (e.g. app installs, re-engagement, or in-app event optimisation) is an advantage.
• Proactive, execution-focused, and continuously improvement-driven.
  

Skills