Job Description

Are you a results-obsessed digital strategist who thrives on performance data and loves turning big budgets into big wins?

At WECOFA, we don’t just run ads—we engineer profitable funnels using strategy, AI, and sharp execution. As our next Digital Marketing Executive, you’ll drive high-budget campaigns that generate leads, conversions, and proof that marketing works.

 Location: Lumi Tropicana, Petaling Jaya | Type: Full-Time, On-site | Language: English & Chinese
Department: Digital 

What You’ll Do

• Craft engaging content across multiple platforms, including: Ad copies that convert, Landing page content to boost sign-ups and sales, Video scripts & storyboard for Ads, headlines, banners, and creative concepts for campaigns.
• Plan, manage, and optimize full- funnel online paid ad campaigns (Meta, TikTok, YouTube, XHS, etc.) to drive leads and conversions.
• Drive measurable results across CPL, ROAS, lead quality, and landing page conversions.
• Utilize Meta Pixel, UTM/GTM, and analytics software to track conversions, optimize funnels, and fuel decisions with data.
• Build and manage landing pages, setup automation flows, and implement email nurturing sequences using tools like GoHighLevel, GetResponse, or similar.
• Manage end-to-end digital campaigns—from ideation and planning to execution, optimization, and reporting.
• Analyze performance data and generate insights to continuously optimize campaign effectiveness.
• Collaborate internally with creatives and video editors to produce scroll-stopping, conversion-optimized content.
• Stay updated with digital trends, algorithm changes, and emerging platforms to keep campaigns fresh and ahead of the curve.
• Stay up to date with the latest platform trends and ad policies to ensure all campaigns are compliant.
• Work with project team to understand client goals and translate them into effective digital strategies.
• Leverage AI tools (ChatGPT, Claude, Gemini, etc.) to streamline ideation, copywriting, targeting, and reporting. (We’ll train you if you're new—but you must be AI-open!)

Job Requirements

What We're Looking For

• Must be FLUENT in both English and Chinese (written and spoken) as the role requires creating content and engaging with audiences in both languages. 
• Experience in performance marketing, especially lead generation.
• Experience with Meta Ads Manager, TikTok Ads, Google Ads, and data tracking tools (Meta Pixel, GTM, analytics).
• Deep understanding of campaign performance metrics, bidding strategies, and targeting tactics.
• Strong grasp of landing page platforms (e.g., GHL, Clickfunnel) and marketing automation systems (e.g., Zapier, Pabbly)
• Comfortable managing large budgets and tracking end-to-end user behavior.
• Ability to multitask and manage several projects simultaneously. 
• Strong analytical skills and data-driven thinking. 
• Bonus: Already using AI for research, campaign planning, or creative tasks—or hungry to learn.

You’re the One If…

• You think in funnels, not just ads.
• You’re data-driven, AI-curious, and care about cost per lead—not just likes.
• You know how to track everything and optimize fast.
• You believe in systematic marketing that scales predictably. What You’ll Get

PERKS & BENEFITS

• Work in a growing, creative digital agency with a strong portfolio of clients. 
• High-impact campaigns with top personal development exposure
• Internal AI training access to stay ahead
• Opportunities for learning, growth, and career advancement.
• Friendly, flexible, and collaborative work culture.
• Annual Leave, Medical, Dental, Optical Coverage
• Gym Facilities
• Free-Flow Snacks & Drinks
• EPF / SOCSO / EIS

How to Apply

Send your resume and portfolio to:
📧 connect@wecofa.com
Subject Line: “Digital Marketing Executive – I'm Data-Driven & AI-Ready” 

📢 Please note: Only shortlisted candidates will be contacted via EMAIL. Kindly check your inbox and spam folder regularly for updates.

Skills