Job Description

Are you a results-obsessed digital strategist who thrives on performance data and loves turning big budgets into big wins?

At WECOFA, we don’t just run ads—we engineer profitable funnels using strategy, AI, and sharp execution. As our next Digital Marketing Executive, you’ll drive high-budget campaigns that generate leads, conversions, and proof that marketing works.

 Location: Petaling Jaya | Type: Full-Time | Language: English & Mandarin
Department: Digital 

What You’ll Do

• Execute full-funnel paid ad campaigns across Meta, TikTok, Google, XHS, and more.
• Drive measurable results across CPL, ROAS, lead quality, and landing page conversions.
• Utilize Meta Pixel, UTM/GTM, and analytics software to track conversions, optimize funnels, and fuel decisions with data.
• Build and manage landing pages, setup automation flows, and implement email nurturing sequences using tools like GoHighLevel, GetResponse, or similar.
• Leverage AI tools (ChatGPT, Claude, Gemini, etc.) to streamline ideation, copywriting, targeting, and reporting. (We’ll train you if you're new—but you must be AI-open!)
• Collaborate internally with creatives and video editors to produce scroll-stopping, conversion-optimized content.

Job Requirements

What We’re Looking For

• Must be fluent in both English and Mandarin (written and spoken) — the role requires creating content and engaging with audiences in both languages. 
• Experience in performance marketing, especially lead generation.
• Proven experience with Meta Ads Manager, TikTok Ads, Google Ads, and data tracking tools (Meta Pixel, GTM, analytics).
• Strong grasp of landing page platforms (e.g., GHL, Clickfunnel) and marketing automation systems (e.g., Zapier, Pabbly)
• Comfortable managing large budgets and tracking end-to-end user behavior.
• Ability to multitask and manage several projects simultaneously. 
• Strong analytical skills and data-driven thinking. 
• Bonus: Already using AI for research, campaign planning, or creative tasks—or hungry to learn.

You’re the One If…

• You think in funnels, not just ads.
• You’re data-driven, AI-curious, and care about cost per lead—not just likes.
• You know how to track everything and optimize fast.
• You believe in systematic marketing that scales predictably. What You’ll Get

PERKS & BENEFITS

• Work in a growing, creative digital agency with a strong portfolio of clients. 
• High-impact campaigns with top personal development exposure
• Internal AI training access to stay ahead
• Opportunities for learning, growth, and career advancement.
• Friendly, flexible, and collaborative work culture.
• Annual Leave, Medical, Dental, Optical Coverage
• Gym Facilities
• Free-Flow Snacks & Drinks
• EPF / SOCSO / EIS

How to Apply

Send your resume and portfolio to:
📧 connect@wecofa.com
Subject Line: “Digital Marketing Executive – I'm Data-Driven & AI-Ready” 

Skills