Job Description

 Position Responsibilities: 

• To develop, structure, implement, and evaluate social media strategy and direction that create conversations, increase awareness, positive engagement, and build brand equity via,
• Conceptualize and curate fresh contents that are aligned with the brand voice and direction including both paid and owned channels that increase awareness and grab new social media market share,
• Craft compelling and relevant content across paid and owned channels, including but not limited to copies for social media, product and promotions, ads, as well as website & app.
• Understand and is able leverage on data to craft content strategy that creates engagement and drive user / customer behaviours across social media platforms, including but not limited to Meta, TikTok, XiaoHongShu, Threads, Twitter, and other emerging platforms.
• Work with Campaign and Creative team to conceptualize social media visual direction, research for references, oversee the creative design and provide clear briefs to the design team.
• Interact and engage directly with our social followers via public comments and direct messages,
• Grow brand engagement and manage the social media community to build the ability of leveraging social media as a platform for user feedback and insights.
• Identify customers’ needs and gaps in previous content and recommend new content pillars.
• Liaise with the Customer Service Team to address any issues or required improvements based on social media feedback received,
• Communicate and liaise with other departments for content production and to ensure consistent creativity and relevance in implementation
• Analyse data, activities, follower responses and produce weekly, monthly, and quarterly report
• Adhere to the established KRs and perform other related duties as assigned by superior/ management
• Follow industry trends closely to identify emerging social media channels, new ideas, new approaches that help to improve digital marketing strategy to ultimately drive conversions and engagement.

Job Requirements

 Qualification & Experience

• A diploma or a bachelor’s degree in marketing / marketing communications / PR / design / graphic design / psychology / advertising.
• 1-3 years of experience in F&B / retail / fast fashion / e-commerce/ advertising / creative agency handling matters relating to social media management, KOL management, digital marketing, or advertising.

Skills & Knowledge

• Ability to work independently with little or no daily supervision
• Have up-to-date knowledge about social media landscape,
• Superior knowledge on social media nature, placement, vanity and performance metrics relating to existing platforms and emerging platforms,
• A valuable team player with strong interpersonal skills and the ability to communicate effectively
• Excellent understanding of social media management and strategies
• Outstanding in content writing skills, good knowledge of photo and video editing that’s native to social media.
• Ability to work on multiple projects with different objectives simultaneously
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Spoken Language:  Malay, English
• Written Language:  Malay, English

a Necessity, not a Luxury 

Skills