Enjoy employee discounts on beverage, merchandise, etc at all outlets across Malaysia.

Employee Discount

Establishment of corporate benefits to offer exclusive discounts or benefits to each employee. 

Employee Perk Programmes

Out-patient care and in-patient care are covered for all employee including ongoing wellness programs & activites.

Health and Wellness

Job training and continuing education help to fuel employee career growth.

Career Development

Provide more generous with their leave days. We have more than 6 other types of leave!

Extension Leave Benefits

ZUS COFFEE

<div>For many, coffee is a daily need.&nbsp;</div><div>Specialty coffee, however, is often seen as a luxury, something you treat yourself to only on special occasions.</div><div>We started ZUS Coffee to change this perception.</div><div>With the best quality ingredients, high-level coffee brewing technology and innovative business model, we’re evolving the concept of coffee consumption to make specialty coffee affordable for everyone, everyday.</div><div>a Necessity, not a Luxury&nbsp;</div>

ABOUT ZUS COFFEE

<div><strong>To be the #1 tech-driven coffee chain</strong>, where specialty coffee becomes a daily necessity and not a luxury confined by location and affordability. We envision a world where every individual can enjoy the quality of specialty coffee they rightfully deserve.</div>

VISION

Working In ZUS

<p><strong>Position Responsibilities:</strong></p>
<ol>
<li><strong>KOL Management &amp; Partnership</strong></li>
</ol>
<ul>
<li><strong>KOL Strategy &amp; Planning</strong></li>
<ul>
<li>Develop and maintain a comprehensive regional KOL strategy aligned with ZUS Coffee's brand objectives, campaign calendar and market-specific priorities</li>
<li>Map out KOL tiers (Nano, Micro, Macro, Mega) per market and define the optimal mix for different campaign types; launches, seasonal, always-on and awareness</li>
<li>Work closely with the Assistant Manager,Content Strategy to ensure KOL output is integrated into the broader content narrative.</li>
</ul>
<li><strong>KOL Sourcing &amp; Onboarding</strong></li>
<ul>
<li>Proactively identify and vet KOL candidates across all active platforms (Facebook, Instagram,TikTok, Threads, X, YouTube, Xiao Hong Shu &amp; etc.) and LINE (Indonesia &amp; Thailand), with afocus on authenticity, audience quality, and brand fit.</li>
<li>Manage relationships with KOL agencies and partners (e.g. Hype Starters, Nano KOL networks) to scale outreach across markets efficiently.</li>
<li>Conduct initial KOL assessments covering engagement rate, audience demographics,content quality, past brand collaborations and risk profile.</li>
<li>Negotiate and finalise partnership terms including deliverables, timelines, usage rights,exclusivity clauses, and compensation, ensuring terms are commercially sound and brand-safe.</li>
</ul>
<li><strong>Campaign Execution &amp; Content Oversight</strong></li>
<ul>
<li>Brief KOLs clearly and thoroughly, covering campaign objectives, key messages, mandatory inclusions, content guidelines, and platform-specific requirements.</li>
<li>Review and approve KOL content before publishing to ensure brand consistency, accuracy,and compliance with regional advertising standards.</li>
<li>Coordinate seeding logistics, product deliveries, press kits, and event invitations, across multiple markets simultaneously.</li>
<li>Support regional launches, store openings, and brand activations with targeted KOL presence and content amplification.</li>
<li>Manage KOL appearances at events, ensuring proper briefing, coordination, and on-ground execution.</li>
</ul>
<li><strong>Relationship Management</strong></li>
<ul>
<li>Serve as the primary point of contact for all KOL partners, maintaining professional and responsive communication throughout the partnership lifecycle.</li>
<li>Build long-term relationships with key creators and brand advocates, nurturing them beyond transactional campaigns.</li>
<li>Maintain an up-to-date regional KOL roster with performance history, content archives, rate cards, and relationship notes.</li>
</ul>
</ul>
<p></p>
<p><strong>2.  Community Building &amp; Engagement</strong></p>
<ul>
<li>&nbsp;<strong>Community Strategy</strong></li>
<ul>
<li>Develop and execute a regional community engagement strategy that reinforces ZUS Coffee's brand positioning and deepens audience loyalty across digital touchpoints.</li>
<li>Define community goals per market, including growth targets, engagement benchmarks, and sentiment objectives, and translate these into actionable monthly plans.</li>
<li>Work with the content strategy team to ensure community-facing content is platform-appropriate, culturally relevant, and tonally consistent with the ZUS brand voice</li>
</ul>
<li><strong>Platform Management &amp; Engagement</strong></li>
<ul>
<li>Monitor and actively engage ZUS Coffee's online community across all active platforms,managing brand presence, tone, and responsiveness consistently across each channel</li>
<li>Core platforms across all markets: Facebook, Instagram, TikTok, Threads, X, YouTube and Xiao Hong Shu</li>
<li>Respond to community interactions in a timely and brand-appropriate manner across all platforms, escalating issues or sensitive conversations to the relevant stakeholders promptly.</li>
<li>Identify and engage with organic brand advocates, superfans, and micro-creators who arealready talking about ZUS Coffee; building relationships before formalising partnerships.</li>
<li>Work with local market teams to tailor platform approaches based on regional user behaviour, platform culture, and language preferences.</li>
<li>Stay ahead of platform updates, new features, and format shiftfts (e.g. new content types,algorithmic changes) that may impact community strategy across each market.</li>
</ul>
<li><strong>UGC &amp; Brand Advocacy</strong></li>
<ul>
<li>Surface and curate high-quality user-generated content (UGC) from the community for use across ZUS Coffee's owned channels.</li>
<li>Develop a UGC programme with clear guidelines, incentives, and reposting protocols to encourage consistent community participation.</li>
<li>Identify brand storytelling opportunities from the community, real customer moments, local cultural touchpoints, and creator spotlights, and brief these into the content pipeline.</li>
</ul>
<li><strong>Community Activations</strong></li>
<ul>
<li>Conceptualise and coordinate community-driven campaigns, giveaways, challenges, and interactive activations that generate buzz and drive participation.</li>
<li>Collaborate with the events and partnerships team on community meetups, fan experiences,and pop-up activations.</li>
<li>Track activation outcomes and feed learnings back into future community planning.</li>
</ul>
</ul>
<p></p>
<p><strong>3.  Reporting &amp; Analytics</strong></p>
<ul>
<li><strong>KOL Performance Reporting</strong></li>
<ul>
<li>Track all KOL campaign deliverables and performance metrics end-to-end, including reach,impressions, engagement rate, story views, link clicks, saves, and estimated earned mediavalue.</li>
<li>Compile post-campaign reports for every KOL activation, including performance breakdown by creator, content type, and market, with clear commentary on what worked and what didn't.</li>
<li>Present campaign findings and strategic recommendations to the Assistant Manager,Content Strategy on a regular basis, flagging underperformers early and proposing optimisations.</li>
</ul>
<li><strong>Community Analytics</strong></li>
<ul>
<li>Monitor community health metrics across platforms, including follower growth, engagement rate, reach, sentiment, and share of voice, and report on these weekly or bi-weekly as agreed.</li>
<li>Use social listening tools to track brand mentions, identify emerging conversations, and surface insights that can inform content strategy or campaign direction.</li>
<li>Flag unusual spikes in negative sentiment or reputational risks to the wider team promptly.</li>
</ul>
<li><strong>Market Intelligence &amp; Benchmarking</strong></li>
<ul>
<li>Conduct regular competitor benchmarking on KOL strategy, community engagement, and influencer content quality across the SEA F&amp;B and lifestyle space.</li>
<li>Stay current on platform algorithm changes, creator economy trends, and regional digital marketing developments that may impact ZUS Coffee's approach.</li>
<li>Consolidate regional market data into unified dashboards or trackers that provide a clear cross-market view for leadership.</li>
</ul>
</ul>
<p></p>
<p><strong>4.  Cross-Functional &amp; Cross-Market Collaboration</strong></p>
<ul>
<li>Work closely with the Assistant Manager, Content Strategy to align KOL and community planswith the broader regional content calendar and campaign rollouts.</li>
<li>Collaborate with local market teams (Malaysia, Singapore, Indonesia, Philippines, Thailand) to ensure regional strategies are adapted for local relevance and execution feasibility.</li>
<li>Coordinate with the creative and video production teams to brief,</li>
<li>review, and align on KOL content requirements for co-produced assets.&nbsp;</li>
<li>Liaise with the brand and campaign teams to ensure KOL and community activities are integrated with above-the-line and below-the-line marketing efforts.</li>
<li>Support ad hoc regional marketing priorities as directed by the Assistant Manager,</li>
<li>Content Strategy.</li>
</ul>

This job is all about building strong connections with influencers and communities for ZUS Coffee. You might like this job because you’ll plan exciting campaigns, engage with fans online, and help create buzz around our brand!

Kerja ini adalah menguruskan hubungan dengan KOL dan membina komuniti untuk ZUS Coffee. Anda mungkin berminat dengan kerja ini kerana ia melibatkan strategi kreatif, pemantauan media sosial, dan kolaborasi dengan pencipta bebas yang membantu membentuk jenama.

Social Media Management

Project Management

Market Analysis

Position Responsibilities:



-KOL Management and Partnership




-KOL Strategy and Planning



-Develop and maintain a comprehensive regional KOL strategy aligned with ZUS Coffee's brand objectives, campaign calendar and market-specific priorities


-Map out KOL tiers (Nano, Micro, Macro, Mega) per market and define the optimal mix for different campaign types; launches, seasonal, always-on and awareness


-Work closely with the Assistant Manager,Content Strategy to ensure KOL output is inte...

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Company Profile

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