Job Description

In this business critical role, you will be responsible for defining the broad business development strategy. You will also take the lead in providing direction to all marketing-related activities, including brand management and market research.

• Plan and Execute Marketing Campaigns: Collaborate with the Marketing team to design and implement effective marketing strategies that align with company goals for Malaysia & Singapore.
• Manage Online Marketing Channels: Oversee the performance of all relevant online marketing channels, ensuring optimization for maximum ROI.
• Engage on Social Media: Manage and respond to customer inquiries and feedback on social media platforms, including addressing PR issues and fostering positive customer relationships.
• Oversee Content Development: Collaborate with content creators to produce engaging and relevant content for various platforms, ensuring brand consistency and alignment with marketing goals.
• Conduct Marketing Research: Perform ongoing research on industry trends, e-commerce marketplace activities, and competitive analysis to generate insights that enhance marketing strategies and communications.
• Collaborate with Creative Agencies: Work with external creative agencies to develop POSM, and other marketing materials that resonate with target audiences.
• Coordinate with Sales Teams: Partner with Key Account and Sales Operation team to create targeted marketing campaigns and trade marketing activities that drive sales growth.
• Track Campaign Performance: Monitor and analyze the progress of marketing campaigns using key metrics, and prepare comprehensive performance reports to inform strategic adjustments.
• Manage Budget Planning: Responsible for budget planning and execution, aiming to optimize resource allocation and maximize marketing effectiveness.
• Contribute to Team Success: Support team initiatives by achieving related objectives and delivering results as needed.
• Additional Duties: Perform any other related tasks as assigned to support the marketing team and company goals.

Job Requirements

● Min 3 to 5 years’ experience within marketing /brand management

● Savvy in digital marketing and numbers & figures

● A relevant degree or equivalent experience.

● Campaign management skill and knowledge

● Content creation, social media expertise, and strong communication skills.

● Innovative

● Action-oriented and a change driver

● Positive, can-do attitude

● Multi-tasking and able to work under a fast pace environment

Skills