Job Description

1. Content Creation & Social Media

• Create engaging content including videos, reels, graphics, and copy for platforms such as Instagram, TikTok, and Facebook 
• Plan and manage content calendars aligned with marketing campaigns 
• Ensure consistent brand voice, tone, and visual identity across all platforms 
• Stay updated on social media trends, formats, and algorithms
  

2. Digital Marketing & Campaign Execution

• Execute digital marketing campaigns to drive brand awareness, leads, and conversions 
• Optimise content using SEO and platform best practices 
• Support paid campaigns by developing creative assets and ideas 
• Assist with website and landing page content updates
  

3. Content Production

• Handle end-to-end content production including filming, photography, editing, and basic audio recording 
• Develop visual storytelling for treatments, customer journeys, and brand narratives 
• Ensure all content aligns with brand positioning and industry standards
  

4. Community Management

• Respond to comments, messages, and inquiries professionally and promptly 
• Build and engage an active online community through campaigns and content
  

5. Analytics & Optimisation

• Track performance metrics such as engagement, reach, traffic, and conversions 
• Analyse data and provide insights to improve content and campaign performance
  

6. Collaboration

• Work closely with marketing, design, and operations teams to ensure aligned messaging 
• Support marketing campaigns, product launches, and promotional activities

Job Requirements

• Diploma or Bachelor’s Degree in Marketing, Communications, Media, Creative, or related field 
• 1–3 years of experience in digital marketing, social media, or content creation 
• Strong copywriting and storytelling skills with attention to detail 
• Proficient in video production and editing tools (CapCut, Adobe Premiere, Final Cut, etc.) 
• Solid understanding of SEO, social media algorithms, and digital marketing principles 
• Able to manage multiple projects and meet deadlines in a fast-paced environment 
• Independent, proactive, and highly organised 
• Strong communication skills (written and verbal) 
• Proficient in English; Mandarin and Bahasa Malaysia are an advantage 

Skills