Job Description

TL;DR

We’re hiring a Growth & Performance Marketing Specialist who comes from a performance marketing background but can confidently handle client management, growth strategy, and campaign/project coordination.

This role is for someone who understands paid media deeply (Meta, Google, TikTok, etc.), but spends most of their time thinking, advising, planning, and guiding execution — not just pushing buttons in ad managers.

Who This Role Is Not For

• Pure execution-only media buyers 
• Candidates who prefer minimal client interaction
• Anyone uncomfortable owning strategy discussions or guiding creative direction 

What This Role Is About

As a Growth & Performance Marketing Specialist, you will act as a strategic growth partner to our clients. You’ll use performance data to identify growth opportunities, shape full-funnel strategies, and guide clients on how to scale through creative-led, persona-driven campaigns across multiple paid channels.

You’ll be responsible for aligning:

• performance data (what’s happening),
• strategy (what we should do next),
• creatives & messaging (how we communicate),
• and execution timelines (how it gets done).

This role requires strong commercial thinking, clear communication, and the ability to manage multiple stakeholders and moving parts.

Job Requirements

Core Responsibilities

Performance & Growth Strategy

• Manage and oversee paid media across platforms including Meta, Google, TikTok, and other relevant channels 
• Analyze performance data across platforms to derive clear insights, hypotheses, and strategic recommendations
• Structure campaigns across full-funnel stages (Top / Mid / Bottom) with defined objectives and KPIs
• Balance short-term performance (ROAS, CAC, CPL) with longer-term growth metrics (LTV, retention, scalability)

Creative-Led & Persona-Driven Campaign Planning

• Define and refine target personas based on business goals and performance signals
• Map out content formats and messaging across funnel stages (UGC, statics, videos, testimonials, founders’ stories, etc.)
• Guide clients and internal teams on what creatives to produce, why, and how they support growth
• Identify creative gaps, testing angles, and scaling opportunities from performance data
   

Client Management & Communication

• Act as a key point of contact for assigned clients
• Lead performance check-ins, strategy discussions, and alignment sessions with clarity and confidence
• Translate complex performance data into clear, actionable insights for non-technical stakeholders
• Manage expectations, priorities, and timelines across multiple clients
   

Project & Campaign Coordination

• Coordinate campaign timelines, launches, testing roadmaps, and optimisation cycles
• Work closely with creative, copy, and operations teams to ensure smooth execution
• Ensure strategic plans are translated into actionable tasks and delivered on time

Required Skills & Experience

• Strong foundation in performance marketing, with hands-on experience across paid platforms (Meta, Google, TikTok, etc.)
• Proven ability to analyze performance data and turn it into strategic decisions
• Experience working with DTC / e-commerce brands (direct-to-consumer is a strong advantage)
• Confident in client management, presentations, and strategic discussions
• Solid understanding of persona-based targeting and creative strategy for paid media
• Ability to manage multiple projects, stakeholders, and timelines effectively
• Strategic thinker who understands business context, not just channel metrics
  
   

Skills