Job Description

 1. Brand Experience & Aesthetic Control (CORE)

Ensure Instagram feed is: 

Clean 

Cohesive 

Visually aligned with brand identity 

Maintain: 

Grid harmony 

Consistent visual direction 

Ensure new visitors can immediately understand: 

Brand strength 

Past campaigns 

Overall positioning

2. Content Posting & Execution

Execute all: 

Instagram posts 

Instagram Stories 

Facebook Stories 

Ensure: 

Correct timing 

Proper format 

Zero posting errors

3. Brand Tone & Messaging Control

Ensure all captions: 

Match brand voice 

Maintain consistency 

Communicate: 

Emotion + identity (not just information)

4. Story Strategy & Daily Engagement

Manage daily Stories: 

Updates 

Campaign support 

Engagement content

5. Community Management (CRITICAL)

Reply: 

All DMs within same day (End-of-Day rule) 

Maintain: 

Brand tone 

Professional interaction

6. Content Mix & Value Creation

Ensure balanced content: 

Lifestyle 

Educational 

Relatable 

Avoid: 

Over-focus on product or sales

Job Requirements

Minimum 1 year experience in social media / digital content / brand management 

MUST have hands-on experience managing: 

Instagram (feed + stories) 

Facebook (stories / content) 

Experience in: 

Brand-focused accounts (not just sales-driven pages) 

2. Aesthetic & Brand Sense (CORE SKILL)

Strong understanding of: 

Visual consistency 

Feed layout & grid harmony 

Premium brand presentation 

Able to: 

Identify what looks “on-brand” vs “off-brand” 

3. Content Judgment & Intent Thinking

Able to think before posting: 

What is the message? 

What should audience feel? 

Understand difference between: 

Brand building vs selling 

4. Writing & Caption Skill

Able to write: 

Clear, engaging captions 

Consistent brand tone 

Avoid: 

Overly sales-driven language 

Generic captions 

5. Story & Daily Engagement Skill

Experience managing: 

Instagram Stories daily 

Interactive elements (polls, Q&A, engagement stickers) 

Able to: 

Maintain daily presence 

Keep audience engaged consistently 

6. Community Management Discipline

Comfortable handling: 

Customer DMs 

Daily replies 

Must have: 

Strong sense of responsibility (no ignored messages) 

7. Execution & Discipline

Highly organized and detail-oriented 

Able to: 

Follow posting schedule 

Ensure zero errors 

Execute consistently 

8. Basic Data Awareness

Understand: 

Engagement metrics 

Story performance 

Able to identify: 

What content works vs not 

9. Tools & Technical Skills

Familiar with: 

Instagram & Facebook platform features 

Canva / basic design tools 

Able to: 

Adjust content format (feed vs story) 

10. Attitude & Personality

Detail-oriented (non-negotiable) 

Consistent and disciplined 

Able to follow brand direction strictly 

Open to feedback and improvement 

Skills