Job Description

About the Role:

• We’re looking for a hands-on and highly motivated Marketing Executive to support the Marketing Manager in executing and managing both offline and digital campaigns.
• This role requires practical experience in creating paid social media and Google ads, developing campaign strategies, and managing executions from end to end.
• You’ll play a key role in assisting with creative ideation, presentation building, and project management, while also working closely on campaign reporting and analysis.
• Candidates with FMCG experience and a strong understanding of current trends will be highly valued. 

Key Responsibilities:

• Collaborate with the Marketing Manager to brainstorm creative marketing strategies aligned with brand goals.
• Assist in preparing presentation decks for internal proposals and management reviews.
• Manage the brand’s social media pages, including content scheduling, posting, and engagement monitoring.
• Create and manage paid ads across platforms including Meta (Facebook/Instagram), TikTok,and Google Ads.
• Monitor and optimize ad performance, analyzing data and insights to improve future campaigns.
• Support execution of both offline marketing initiatives (POSM, events, activations) and online campaigns (digital ads, social media, content marketing).
• Project manage approved campaigns from start to finish — timeline planning, stakeholder coordination, execution, and post-campaign wrap-up.
• Conduct trend research, competitive analysis, and content audits to provide actionable insights.
• Liaise with designers, agencies, and vendors to ensure deliverables are on-brand and on-time.
• Support administrative marketing tasks such as documentation, reporting, and budgeting when needed.

Job Requirements

Requirements:

• Minimum 2 years of marketing experience, with a mix of offline and digital marketing exposure.
• Hands-on experience in setting up, managing, and analyzing campaigns on Google Ads, Meta Ads (Facebook/Instagram), and TikTok Ads.
• Strong understanding of social media metrics, ad insights, and audience targeting.
• Proficiency in Microsoft PowerPoint or Google Slides for building presentations.
• Excellent communication, organization, and time management skills.
• A go-getter attitude — proactive, eager to learn, and solution-oriented.
• Sharp observation skills to spot market trends and recommend new ideas.
• Experience in the FMCG sector is a strong advantage.

Preferred Attributes:

• Resourceful, detail-oriented, and adaptable.
• Able to work independently while collaborating effectively with team members.
• Enthusiastic about branding, storytelling, and creative marketing execution.
• Comfortable in a fast-paced, performance-driven environment.

Skills