Job Description

About Us

FirstClasse Malaysia is a digital luxury lifestyle publication that celebrates the best in fashion, travel, gastronomy, business, design, and culture. Through compelling storytelling and visually driven content, we spotlight tastemakers and trailblazers who are redefining success in the modern age.Job Summary

We are looking for a creative and strategic Social Media Executive to oversee and grow FirstClasse’s social media presence across all key platforms. You will play a pivotal role in amplifying our editorial content, executing high-impact campaigns, and driving audience engagement while maintaining the brand’s tone of voice, visual identity, and luxury positioning.

Key Responsibilities

• Develop and implement a content calendar aligned with the editorial, commercial, and marketing strategies.
• Create, curate, and manage high-quality content (copy, images, videos, Reels, Stories, etc.) for Instagram, Facebook, TikTok, X (formerly Twitter), LinkedIn, and other relevant platforms.
• Collaborate closely with the editorial and creative teams to translate stories into engaging social content
• Monitor, track, and report on performance metrics (reach, engagement, growth, CTR, etc.) using tools such as Meta Business Suite and Google Analytics.
• Stay updated on social media trends, algorithm changes, and luxury lifestyle conversations to keep FirstClasse ahead of the curve.
• Assist in planning and executing social media coverage for events, interviews, photoshoots, and launches.
• Support paid social campaigns and influencer/brand collaborations.
• Engage meaningfully with our audience through timely responses, reposts, and community management.

 Bonus Points

• Photography/videography experience during shoots or events
• Familiarity with media publishing and commercial campaigns

Why Join Us?

• Be part of a fast-growing digital publication at the intersection of culture and luxury
• Work closely with a creative and dynamic team of writers, designers, and photographers
• Access exclusive events, industry launches, and collaborative projects with high-profile brands and personalities

Job Requirements

 Requirements

• 1-2 years of experience in a similar role is preferred, but fresh graduates are welcome to apply
• Strong understanding of Instagram, TikTok, Meta Business Suite, and social media best practices.
• Excellent copywriting and storytelling skills with a flair for crafting compelling captions and visual narratives.
• Familiar with content planning tools (e.g. Meta Business Suite, Later) and analytics dashboards.
• Creative eye for aesthetics and a passion for digital culture.
• Knowledge in basic social media design tools (Canva, Adobe Suite) and short-form video editing.
• Able to work independently, manage multiple deadlines, and adapt in a fast-paced media environment.

Skills