Job Description

We are looking for a strategic digital leader to oversee, plan, and drive our omni-channel digital marketing initiatives. As the Digital Marketing Manager, you will lead a team of digital specialists, set marketing strategies, and ensure campaigns deliver measurable results that align with client business objectives.

Responsibilities:

• Lead and manage the planning, execution, and optimisation of all digital marketing initiatives, including SEO/SEM, email, social media, display advertising, and performance marketing campaigns.
• Develop and implement omni-channel strategies that drive client growth and engagement.
• Monitor, measure, and report the performance of digital campaigns, ensuring alignment with KPIs and ROI goals.
• Identify market trends, insights, and opportunities to optimise campaigns and improve client outcomes.
• Collaborate with clients and internal teams to develop integrated digital solutions across web, mobile, and social platforms. 
• Mentor and guide a team of digital specialists, ensuring skill development and high performance.
• Oversee A/B and multivariate testing to improve conversions and campaign effectiveness.
• Evaluate emerging technologies and marketing tools; provide thought leadership for adoption where appropriate.
• Ensure all campaigns are data-driven, results-oriented, and aligned with the company’s overall marketing objectives.

Job Requirements

 Requirements:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, with at least 3–5 years in a managerial or leadership role.
• Demonstrable experience leading multi-channel campaigns including SEO/SEM, email, social media, display advertising, and performance marketing.
• Strong leadership skills with experience managing and mentoring a team.
• Strategic thinker with the ability to develop and implement innovative digital strategies.
• Proficient in digital analytics tools (e.g., Google Analytics, Heat Map tools) and ad management platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
• Experience in optimising landing pages, conversion funnels, and campaign performance.
• Highly analytical with a data-driven mindset.
• Up-to-date with the latest trends, tools, and best practices in digital marketing and measurement.

Skills