Job Description

💭About El Papi Creatives

We are a strategy-first creative agency that helps brands shape perception, spark conversations, and show up where it matters. From digital campaigns to visual content, communications strategy and narrative building, El Papi Creatives delivers full-spectrum creative and communications solutions. We’re especially known for our work in the 🚗 automotive space, partnering with leading brands to build trust, engagement, and loyalty both online and on the ground. We also serve clients in the Finance, FMCG, Government, F&B, Aviation and more.

We've recently started an events arm - By The Billions - where we focus on experiential marketing and campaigns for our clients. Our speciality is running communitry driven automotive and outdoor adventure events to create high impact lifestyle experiences.

Role Summary

You’ll be the brains behind the big ideas—crafting strategic campaign proposals that make clients say yes. You’ll work across two main areas:

1. Client Campaigns – ideate and structure compelling communication campaigns (digital, advocacy, creative)
    
2. BTB Sponsorship Campaigns – develop strategic proposals for brands to participate in our flagship events through sponsorship or collaboration
    

This is not a media buying or execution role. It’s a thinking role for someone with a sharp eye for cultural tension, creative opportunities, and strategic framing.

Key Responsibilities

🧠 Campaign Strategy and Management (Client & Internal)

• Lead the strategic ideation of 360° campaigns across digital, content, and community channels
   
• Write structured campaign decks that include objectives, audience, insight, big idea, channel strategy, and execution plan
   
• Work with creative, content, and operations teams to translate strategy into deliverables
   
• Build campaign narratives that reflect real consumer behavior, not just agency jargon
  
• Project manage the campaign proposed, ensure end-to-end execution and deliverables done on time
  
• Prepare post campaign reports to cover insights and success metrics, identifying what worked well
   

🤝 BTB Event Strategy (Sponsorship Focused)

• Develop strategic proposals to pitch brands into By The Billions’ experiential events (e.g. 4x4 gatherings, lifestyle fests)
   
• Translate audience profiles and event narratives into brand fit and activation ideas
   
• Customize deck frameworks per brand vertical (auto, insurance, F&B, lifestyle, etc.)
   
• Collaborate with events and partnerships team to sync proposal with execution feasibility
   

Job Requirements

 Ideal Candidate Profile

✅ Experience & Skills

• 2–4 years in strategic planning, campaign strategy, or integrated marketing
   
• Strong deck-writing skills (Google Slides, Keynote, or PowerPoint wizardry)
   
• Able to turn a loose brief into a sharp strategy with a killer idea
   
• Bonus if you have experience in creative agencies, PR, brand planning, or experiential marketing
   

💡 Traits That Will Help You Win Here

• Culturally observant and plugged into digital behavior
   
• Clear thinker with a bias for action
   
• Comfortable presenting ideas to clients or internal teams
   
• Entrepreneurial mindset: you don’t wait for briefs—you chase opportunity
   

Skills