Job Description

Brand & Campaign Strategy Creation

• Conceptualise influencer campaign ideas and prepare strategic proposal materials alongside the sales team during client pitches.
• Develop clear brand narratives, content directions, and timeline frameworks that align with each campaign’s goals and audience insights.

Briefing & Cross-Team Coordination

• Partner with internal teams and clients to refine brand messaging and align on overall strategic approaches.
• Provide influencers with structured briefs, reference materials, and creative guidance to help them produce content that resonates with the brand’s identity.

Relationship & Execution Oversight

• Anticipate challenges and recommend strategic solutions throughout campaign planning and implementation.
• Collaborate with internal departments to ensure everyone is aligned with campaign objectives and execution requirements.

Content Review & Brand Consistency

• Assist in evaluating influencer submissions to ensure the content adheres to brand guidelines, delivers key messages, and meets quality standards.
• Work closely with influencers to refine their content when necessary, ensuring the final output reflects the campaign vision.

Monitoring Performance & Reporting

• Track and interpret campaign performance data, including engagement, reach, and conversion metrics.
• Compile post-campaign summaries that highlight results, insights, and proposed improvements for future campaigns.

Trend Research & Competitive Insights

• Keep up with the latest shifts in influencer marketing, social media behaviour, and competitor activities.
• Conduct research to identify new content opportunities and strategic enhancements that elevate brand presence in influencer-led campaigns.

Job Requirements

• A creative strategist who loves shaping brand stories through influencers and social content.
• Someone with a strong sense of creativity and the ability to translate brand messages into impactful, engaging content ideas.
• An individual who stays connected to online culture, emerging trends, and evolving content formats.
• A clear communicator with solid organisational skills and a proactive approach to solving challenges.

Skills