Location: Flexible within Europe

At the Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Join us in our exciting quest to build the future home!

About the role

As Category Director Wellbeing & Small Domestic Appliances Europe you have the full responsibility for the category business results. In the role you drive the category strategy, its deployment and follow up on the commercial execution. You support the creation of innovative ranges and experiences collaborating closely in the Global Category squad(s) to ensure the experience development of the Business Area generation plans.

You collaborate with several commercial stakeholders and you manage the life cycle for the category to increase sales, earnings, positive consumer reviews and value market share. In addition to this, you are responsible for driving a consumer centric business model in the BA, involving areas of e-commerce, consumables & accessories, and repair & service as part of the complete consumer value proposition.

To succeed in this role, you should be a proven business leader able to drive the business in line with the overall strategic direction combining strong analytical skills, commercial aptitude, and capability to see the big picture. You will have a wide exposure within the organization with many cross-functional contacts, centrally as well as local product line and sales counterparts in Europe.

Key responsibilities

• P&L responsibility for the category. Develop and own the category strategic plan as part of the overall PL Strategic Plan.
• Collaborating in the global category squad(s) to ensure product & experience development.
• Actively contribute to the creation of BA relevant compelling experience value propositions and support new product development in the Global category Squad(s).
• Responsible for the category model catalogue, including unique selling propositions, together with product marketing and key markets.
• Responsible for the range definition and price positioning, including target launch price and floor price definition.
• Responsible for the commercial launch and execution of category products life cycle together with experience category marketing and key markets.
• Responsible for product allocation to markets and approve any deviation to changes to generation plan / model catalogue.
• Track and follow consumer trends together with the product line in the markets and bring insights into the category squad(s) for relevant planning
   

Qualifications:

• Solid experience (minimum 10 years) in category management (product development), marketing and/or commercial areas.  Ideally in more than one function.
• Bachelor's or Master's degree in Marketing, Business, or a related field.
• P&L Management experience on a regional or international l level is desirable.
•  Strong experience in setting business strategy and project management.
• Team management experience, having managed regionally spread virtual teams.
• Great general business acumen.