Job Description

Job Summary

We are seeking an experienced and driven Sales & Marketing Manager to lead our sales force, build strong customer relationships, and grow YHPL’s presence across Modern Trade, General Trade, and HoReCa channels. This role is ideal for a strategic thinker who can translate market insights into actionable plans, coach a developing sales team, and drive sustainable revenue growth. You will play a key role in shaping our commercial direction and ensuring seamless execution from strategy to field operations.

Key Responsibilities

Sales Strategy & Market Execution

• Develop and execute sales strategies to achieve AOP (Annual Operating Plan) and company sales targets.
• Plan and activate sales initiatives that drive distribution, visibility, and volume growth.
• Revive inactive accounts, identify market gaps, and penetrate new territories.
• Analyze market trends, competitors, and outlet-level performance to guide decisions.

Key Account & Channel Management

• Manage and grow business across Modern Trade, General Trade, HoReCa, and other channels.
• Lead annual business reviews, promotional planning, and trade term negotiations.
• Oversee trade funds and ensure spending remains within budget.
• Maintain strong relationships with key customers, distributors, and trade partners.

Sales Team Leadership

• Lead, mentor, and evaluate Sales Executives and Merchandisers.
• Conduct joint field visits to monitor performance and support trade execution.
• Implement clear KPIs, structured follow-ups, and accountability frameworks.
• Build a collaborative, performance-driven team culture.

Operational & Financial Excellence

• Work closely with logistics and supply chain to ensure product availability and timely deliveries.
• Monitor territory performance, payment collections, and aging reports.
• Support finance and branches in resolving disputes, outstanding payments, and claims.
• Maintain accurate customer information and ensure proper documentation across the sales team.

Job Requirements

Requirements

• Minimum 5–7 years of experience in FMCG sales; experience managing MT/GT/HoReCa channels is highly preferred.
• Proven track record in sales management, key account handling, and trade negotiations.
• Strong analytical skills and ability to translate insights into execution.
• Leadership experience managing a sales team.
• Excellent communication, presentation, and relationship-building abilities.
• Possess own transport and willing to travel as required.

Why Join Us?

At YHPL Marketing Sdn Bhd, we are building a fast-growing FMCG distribution business with a strong focus on operational excellence and customer partnerships. You will join a leadership team that values transparency, accountability, and empowerment—where your ideas and contributions directly influence growth.
We offer:

• A platform to lead and build a high-performing sales team.
• Opportunities to shape route-to-market strategies for established and emerging brands.
• A culture that prioritizes teamwork, personal development, and results.
• Attractive remuneration package and career growth opportunities.

Skills