It’s the passion of the team that builds strong partnerships and keeps our customers loyal.

Building Strong Partnerships Through Passion and Loyalty

With the experienced team we have, operational efficiency just keeps getting better and costs stay competitive.

Driving Operational Excellence and Competitive Efficiency

It’s the expertise of our people that ensures our products meet the highest standards every time.

Expertise that Drives Quality

Our team’s expertise helps us stay ahead, always coming up with fresh ideas to meet what customers need.

Staying Ahead with Expertise and Innovation

YHPL Marketing Sdn Bhd 

&nbsp;YHPL Marketing Sdn Bhd has grown to become a well established and sole distributors, carrying the popular Narcisuss, Ma Ling and Pacific brands canned food products in Singapore,Malaysia and Brunei.

About Yit Hong Pte Ltd

Our vision
Striving towards the milestone of 100 years with passion and sustainability.
<h4></h4>
<h4>Our mission&nbsp;</h4>
We are committed to exceed the expectation of our customers by fulfilling their needs with our quality products and services. In doing so, we build strong team and efficient processes, partnering with our suppliers and distributors to create value in a sustainable manner.
<h4></h4>
<h4>Our Core Values</h4>
<ul>
<li>Inspiring</li>
<li>Trust</li>
<li>Commitment</li>
<li>Team-spirit</li>
</ul>

Vision & Mission

Job Summary
We are seeking an experienced and driven Sales &amp; Marketing Manager to lead our sales force, build strong customer relationships, and grow YHPL’s presence across Modern Trade, General Trade, and HoReCa channels. This role is ideal for a strategic thinker who can translate market insights into actionable plans, coach a developing sales team, and drive sustainable revenue growth. You will play a key role in shaping our commercial direction and ensuring seamless execution from strategy to field operations.
Key Responsibilities
Sales Strategy &amp; Market Execution
<ul>
<li>Develop and execute sales strategies to achieve AOP (Annual Operating Plan) and company sales targets.</li>
<li>Plan and activate sales initiatives that drive distribution, visibility, and volume growth.</li>
<li>Revive inactive accounts, identify market gaps, and penetrate new territories.</li>
<li>Analyze market trends, competitors, and outlet-level performance to guide decisions.</li>
</ul>
Key Account &amp; Channel Management
<ul>
<li>Manage and grow business across Modern Trade, General Trade, HoReCa, and other channels.</li>
<li>Lead annual business reviews, promotional planning, and trade term negotiations.</li>
<li>Oversee trade funds and ensure spending remains within budget.</li>
<li>Maintain strong relationships with key customers, distributors, and trade partners.</li>
</ul>
Sales Team Leadership
<ul>
<li>Lead, mentor, and evaluate Sales Executives and Merchandisers.</li>
<li>Conduct joint field visits to monitor performance and support trade execution.</li>
<li>Implement clear KPIs, structured follow-ups, and accountability frameworks.</li>
<li>Build a collaborative, performance-driven team culture.</li>
</ul>
Operational &amp; Financial Excellence
<ul>
<li>Work closely with logistics and supply chain to ensure product availability and timely deliveries.</li>
<li>Monitor territory performance, payment collections, and aging reports.</li>
<li>Support finance and branches in resolving disputes, outstanding payments, and claims.</li>
<li>Maintain accurate customer information and ensure proper documentation across the sales team.</li>
</ul>

This job is a Sales &amp; Marketing Manager, where you&#x27;ll lead a team and boost sales in various markets. You might like this job because you get to create strategies, build strong customer bonds, and drive company growth while shaping the team&#x27;s culture!

Sales

Sales Prospecting

Retail Sales

Sales Management

Salesmanship

Sales Strategy

Outside Sales

Business Development

Advertising Sales

Job Summary
We are seeking an experienced and driven_Sales and Marketing Manager_to lead our sales force, build strong customer relationships, and grow YHPL’s presence across Modern Trade, General Trade, and HoReCa channels. This role is ideal for a strategic thinker who can translate market insights into actionable plans, coach a developing sales team, and drive sustainable revenue growth. You will play a key role in shaping our commercial direction and ensuring seamless execution from strat...

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Company Profile

YHPL Marketing Sdn Bhd