Job Description

We’re looking for a driven and beauty-loving Senior Marketing Executive to lead our KOL and influencer community. You’ll play a key role in discovering, building, and maintaining relationships with beauty creators who share our brand’s passion — turning collaborations into authentic storytelling that inspires our audience.

• Identify, evaluate, and onboard suitable beauty influencers and content creators that align with our brand image and tone.
• Build and nurture long-term relationships with KOLs, ambassadors, and beauty communities.
• Manage influencer campaigns end-to-end, from briefing, product seeding, and content coordination to performance tracking and reporting. 
• Negotiate deliverables, timelines, and compensation with KOLs or their representatives 
• Work closely with the marketing team to ensure influencer content aligns with campaign goals and brand tone.
• Help grow our brand presence within the beauty community through collaborations, events, and social initiatives.
• Support marketing events and KOL management, including on-ground coordination and post-event follow-ups.
• Track, analyse, and report influencer campaign performance metrics (engagement, reach, conversions, ROI, etc.). 
• Assist with ad hoc tasks as required. 

Job Requirements

•   Diploma or Degree in Marketing, Communications, or related field.
• Minimum 2–3 years of experience in influencer marketing, social media, or community management (beauty/FMCG experience is a plus)
• Strong understanding of the Malaysian beauty influencer landscape and social media trends.
• Excellent communication, negotiation, and relationship-building skills. 
• Good time management and organizational skills, with the ability to juggle multiple projects efficiently. 
• Self-motivated, proactive, and detail-oriented.
• Passionate about beauty, skincare, and content creation. 

Skills